Tencent’s exposure on U.S. live-streaming platform Trovo looks a lot like Twitch

Twitch is clearly the biggest player in the live platform market, but Tencent, a Chinese company, may be ready to challenge Twitch. Tencent has been quietly testing Trovo, a platform focused on mobile-focused live streaming, in the U.S. since March, and is preparing to launch a $30 million partnership that will go live in July, Bloomberg reported.

Tencent's exposure on U.S. live-streaming platform Trovo looks a lot like Twitch

Trovo

Trovo is still tested IN BETA, and its mass is very, very small compared to Twitch. The biggest game on the Trovo live platform is Call of Duty Mobile Game, which currently has 2,600 followers, while the Fist FPS game Valorant has fewer followers than 200.

The Trovo 500 partnership aims to increase these numbers by providing more financial incentives for 500 anchors in five different categories.

The following participation criteria and rewards are available:

Tencent's exposure on U.S. live-streaming platform Trovo looks a lot like Twitch

Tencent's exposure on U.S. live-streaming platform Trovo looks a lot like Twitch

Trovo’s official website looks a lot like Twitch, and its links to Tencent are very low-key. You need to delve into the Trovo API Access Clause, which states article 21 (a) to see your relationship with Tencent: “Trovo Services is provided by TLive LLC, a subsidiary of Tencent Holdings Limited. “

Trovo is headquartered in Palo Alto, California, and, according to Bloomberg, Trovo started out as Madcat, with servers in the United States, Singapore and Hong Kong.

It’s worth noting that Microsoft recently shut down Mixer, the live-streaming platform, and less than a year ago it paid big broadcaster Inja about $30 million, which, to say the least, made the Trovo 500 interesting. Microsoft is a much bigger company than Tencent, but Tencent is not a lightweight company, and it focuses more on games and social media.

Twitch is not the first mainstream platform Tencent wants to replace. In 2019, Tencent launched weGame, a digital game store worldwide, as a strong competitor to Steam, and despite the limited availability of games, the South China Morning Post reported earlier this year that WeGame has about 70 million active players a month.