A growing number of large companies are joining the “#StopHateForProfit” campaign, promising to stop advertising on Facebook in July, putting pressure on the company to do more to stop hate speech and the spread of false information,media reported.
Although some of the brands that have joined the campaign are well-known brands, they are not Facebook’s biggest advertisers in the United States. None of these brands are in the top 100 of Facebook’s advertising budget this year, according to Market Analytics. Facebook’s share price was unaffected by the incident, and its shares rose about 2 percent on Monday.
Here’s a list of brands that announced on Monday that they are suspending advertising on Facebook:
Adidas and its sub-brand Reebok will suspend advertising on Facebook and Instagram platforms until the end of July. Both brands said they would “set standards that hold themselves and each partner accountable for establishing and maintaining a secure environment.” “
Best Buy, the consumer electronics retailer, said it would stop advertising on Facebook and Instagram starting July 1. Best Buy said it tentatively said the move would last until the end of July.
Cleansing products giant Corolla will suspend advertising on Facebook and Instagram until December, with its advertising budget shifting to other social media. The company will also suspend spending on Facebook’s Audience Network.
Conagra will suspend advertising on Facebook and Instagram platforms until the end of 2020.
Fast food chain Denny’s will suspend advertising on Facebook and Instagram until the end of July.
Edgewell Personal Care, owner of Schick, Playtex and Wet Ones, said more than 25 of its brands would stop running paid ads in North America and Europe on Facebook and Instagram from Wednesday, with the end of the action to be announced. The company will also suspend its Facebook Audience Network spending.
Ford motor edghem has announced that it will suspend advertising on all U.S. social media platforms for the next 30 days.
Hewlett-Packard said on Monday that it would stop advertising on Facebook, knowing it saw the platform deploy “stronger security measures.”
Sportswear maker Puma said on Twitter that it would join the “#StopHateForProfit” campaign and suspend all Facebook and Instagram ads until the end of July.
In addition to the companies, other brands, including Coca-Cola, Diageo, Honda, Starbucks, Verizon and Unilever, have announced they will suspend advertising on Facebook. Some companies have not only announced a moratorium on advertising on Facebook, but also said they will suspend advertising on all social media platforms.
Several groups have called on Facebook advertisers to suspend advertising on the platform in July, before brands began boycotting facebook. The groups accused Facebook of allowing “racially discriminatory, violent, and verifiable fake content to spread across its platform” and of allowing the platform to be used for “mass voter suppression efforts, using disinformation against black voters” and allowing “violent information that incites violence against protesters fighting racial justice.” “