As part of an effort to help people identify fake news, Facebook will partner with the independent fact-checking charity FullFact to launch an advertising campaign,media CNET reported. Starting next month, Facebook users in the UK, Europe, Turkey, Africa and the Middle East will see ads on their feeds, encouraging them to think critically about what they see. They ask people to think about where a message comes from, what is missing, and how it feels to them.
“Emotional content may make it easier to convince you of fake news,” Will Moy, Full Fact’s chief executive, said in a statement Tuesday. “In this health crisis, life is at stake. By taking time to stop the spread of harmful and misleading information and protect their friends and family by sharing things online. “
Preventing the spread of disinformation has been a challenge for social networks, but the outbreak of the new crown virus has brought new urgency to the challenge. For Facebook, the fight against fake news has gone beyond the cycle of sharing the main feed, extending to private groups that specialize in spreading conspiracy theories and to End-to-end encryption on WhatsApp, which means it’s hard to track people’s content.
Like Twitter and YouTube, the company has been removing a number of content that violates its policies, along with warning tags to stop people who might promote fake news. Improving users’ media literacy — using ads to encourage them to question what they read — is the latest tool in their studios.
“Because there are so many ways to consume news, it’s hard to make informed choices about what you read, trust, and share,” Steve Hatch, Facebook’s vice president for Northern Europe, said in a statement. “This activity is about asking people three simple questions to help them challenge the information they’re reading so they can be more informed. “