June 30 (UPI) — At Apple’s Worldwide Developers Conference (WWDC) last week, Apple CEO Tim Cook announced that Mac computers will switch from Intel chips to Apple’s self-developed Apple Silicon chips, the same strategy and different presentation styles that Steve Jobs used to switch from Power PCs to Intel chips, but with exactly the same effect. can be accepted by the industry.
(Note: Power PC is a microprocessor architecture developed by the AIM Alliance, made up of Apple, IBM, and Motorola.) )
The announcement of the two transformations is the same.
Both Cook and Jobs had to convey a technically complex issue, after all, processor conversion sourcing might lead to a decline in hardware sales over a period of time, but it could also lead developers to abandon Macs.
Live presentations must be marketed to the public, and the public must be made to believe that it is necessary and easy to do, and for the public’s benefit.
“Now, let’s talk about a big topic,” Mr. Jobs said on June 6, 2005, after the Worldwide Developers Conference detailed the Mac OS X Tiger. “
“Let’s talk about transition,” he continued. “Mac has had two major changes in history so far, hasn’t it?” The first time is 68k to Power PC. The shift took place about 10 years ago, in the mid-1990s. I wasn’t there, but from everything I heard, the team did a good job. “
Jobs took about 40 minutes to announce the switch to Intel processors and a specific timetable. The invitation included four guests from Microsoft and Adobe.
“Today is going to be a historic day for Mac,” Cook said on June 22, 15 years later, at WWDC. “Today we’re going to tell you some really big changes and how we’re going to take the Mac to a whole new level. “
Cook also told the story of Apple’s switch to a self-research chip, unveiling the name Apple Silicon, as well as a series of timelines. Cook also invited three other speakers, all of them from Apple. But the speaker also explained how Microsoft and Adobe fit in.
Back in 2005, two years before the iPhone was released, the Mac was more important to Apple than it is now. Mr Jobs wants people excited about switching to Intel chips, hoping to lure users back to Macs. But overall, it wants the move to be seen as as normal as possible. Apple does this because it is necessary, because it will bring obvious benefits.
In 2020, Cook seems to be stimulating excitement through publicity. Even if people stop buying Macs, Apple can now take a hit from hardware sales. But Cook wants them to wait for the release of the new Mac and then rush to buy it. He doesn’t want people turning to PCs.
Of course, Cook and Mr. Jobs talked about the performance benefits and how common the change was for Apple. He explains why a move to Apple Silicon is necessary.
Can you continue your success?
In 2005, Jobs developed a plan and roadmap, and insisted on implementation. In fact, Apple is transitioning much faster than expected. From technology to marketing, Apple’s shift from PowerPC to Intel chips has been a success. Apple has taken a huge step that Microsoft has never accomplished, and has done so well that the public thinks it’s easy to achieve it.
Now, after Cook announced his switch to Apple Silicon, the industry has embraced the fact that the term Apple Silicon is beginning to use. But it’s unclear whether Apple will succeed in switching to Apple Silicon, but the key to the transition is the involvement of developers and customers.
Apple’s switch to Apple Silicon has also attracted the attention of many, including Steven Sinofsky, a former Microsoft executive and former head of the Office business. Mr. Sinowski said he was shocked by Apple’s move.
“What we’re seeing is the greatest product project in history,” Sinowski said. Mr Sinowski argues that Apple has created a team that is “doing more and executing better” than any other team.
Pictured: Steven Sinofsky, a former Microsoft executive
He praised Apple for not being afraid to develop a multi-year plan, saying the company was “fearless” and publicly told viewers that the transition to Apple Silicon would take two years.
Mr. Sinowski said everything could change in two years, let alone serious problems, and Mr. Cook was brave enough to announce the decision. He said Apple was able to do so because it had a “view” culture.
He praised Apple for taking the time to think about what consumers need, rather than just catching up with the trend. By doing so, Apple can deliver long-lasting services and products that are integrated into the lives of its users, rather than just fleetingly catering to trends.
“Apple’s products are popular and popular with consumers, but they are planned and strategic through research technology, markets and use,” Sinowski said. “Apple rarely reacts to small changes, hype cycles or even market “feedback.” “Apple is a company with its own perspective – when it’s consistent with the great products that people love, it becomes an unstoppable force. “
He cites the transition to 64-bit computing at the consumer level, which Microsoft began to transform around 2003 and is still supporting 32-bit computing today. Apple began requiring developers to develop 64-bit apps in 2017 and dropped support for 32-bit apps in 2019.
Sinowski clearly asserts, “There is only one apple.” Do not attempt to copy. “