The pace of global migration of Chinese entrepreneurs may come to an end in India. On June 29 , the Information Technology Department of the Indian Government officially announced that it would ban 59 apps on the grounds that it undermines ” the sovereignty and integrity of India , Indian defence , national security and public order ” . The closure statement noted that these applications have security concerns and that there are concerns about all aspects of protecting the privacy of the 1.3 billion Indians.
Some of these apps have data abuse on Android and iOS systems, which steal user data from unauthorized devices and secretly transfer it to servers outside India.
The Indian Cybercrime Coordination Centre (CERT-IN), part of the Ministry of the Interior, has also made detailed recommendations for the information technology department to stop these “malicious applications”. The department said it had received many “citizen concerns about data security and privacy risks associated with certain application operations.”
Behind the collective’s clearance
Of the 59 apps listed as banned, the scope is quite extensive and mature in terms of size and volume.
For example, The National-grade application TikTok, which has already exploded in India, other short-video live-streaming products Kwai, VMate, Bigo Live, Vmate, and e-commerce products such as Club Factory, Shein, which have gained a foothold in India, as well as tools such as APUS Browser and Shareit, which have gained a foothold in India.
Of course, backed by the BAT giant’s products, this time also did not escape, WeChat, QQ Mail, QQ Music, Baidu Translate, QQ International, QQ Security Center, QQ Launcher is also on the list.
It is not the first time that Chinese companies in India have been hit by this treatment, and Last year alone, TikTok has had two similar problems.
Last July, Indian news site Inc42 reported that several Indian lawmakers had accused TikTok, an overseas version of The Shake, of not only spreading fake news and harmful video content in India, but also of sharing and using the user data indiscriminately.
Congressman Pinaki Mishra has urged the Indian government to immediately implement the new data protection bill. Another lawmaker, Shashi Tharoor, accused TikTok of illegally sending user data abroad.
Although TikTok explains that the data of Indian users on the platform is stored by third-party agencies in the United States and Singapore, India’s latest data protection law makes it clear that private information of Indian residents can only be stored in their own territory.
It’s not just the content area, says an Indian e-commerce entrepreneur who contacts Tiger Sniff, who says Indian e-commerce practitioners, including Club Factory, were subject to local government regulation last year, “and the government requires them to buy more than 30 per cent of their local goods, which is clearly an attempt to drive the development of local goods.” “
The business environment between China and India is becoming more delicate as a result of the outbreak and other external environmental conditions.
In April, a month after the Indian government ordered a nationwide blockade of the new pneumonia outbreak, an online campaign began to take place, with people vowing to buy only domestic products to help ease the economic “pain” caused by the outbreak, Hong Kong’s South China Morning Post reported earlier. But it’s not just about buying local products, it’s about avoiding anything made in China.
Just last month, an app called Delete China Apps was sought after in India. The “Delete China app” is said to recognize and remove Chinese apps installed on mobile phones.
The app scans the phone, finds the app developed by a Chinese company, and then gives you the option to keep or delete it. If you don’t find a “Made in China” app on your phone, a message pops up: “You’re awesome, you don’t find the Chinese app.”
Despite Google’s offer to get off the shelves, according to Sensor Tower, “Delete China App” was downloaded more than 4 million times before it was taken off the shelves, with nearly 160,000 users making five-star ratings on the Google Store.
Various actions and boycotts have also made It more complicated for Chinese entrepreneurs to face in India.
It’s harder to go out to India.
For Chinese entrepreneurs, India has been given great expectation and imagination.
The high-ceilinged regions of the future are still forming industry consensus in emerging markets such as India and Southeast Asia, and emerging regions are seen as the next flashpoint for e-commerce, social, consumer, gaming and other products, with both giants and small and medium-sized entrepreneurs convinced that what happens on the Internet in China will be repeated in India.
Of course, a significant proportion of entrepreneurs value India’s population, and the younger population.
In India, the proportion of people under 35 years of age is 65%, the proportion of 0-24 year olds is far more than China, this group of people’s future purchasing power is the giants and even most small and medium-sized entrepreneurs choose India’s important reason, the giants have long been secret layout of the Indian market. After all, it is critical for giants to build a methodology for global growth to spread risk. They are looking for an unfailing growth curve. Emerging markets such as India and Southeast Asia are clearly able to meet this demand.
In addition to taking the stage in person, BAT will also step up investment in local products, such as Ali’s investment in digital payment company Paytm, Tencent’s investment in takeaway platform Swiggy, and Didi’s investment in the local taxi platform Ola, which is also available everywhere in India.
Indian technology media outlet Factor Daily once described the state of Chinese products in India this way: “TikTok is a Youtube killer; Helo makes ShareChat a hard time; Bigo Live is a dating platform – a familiar expression for those trying to understand China’s dominance in The Indian App Ecology; but until more than a year ago, these platforms and their Chinese parent companies were unknown.” “
In fact, conquering India will not be easy.
In the past article “Chinese Entrepreneurs Quit Ingress,” the author mentioned India’s complex market environment. According to incomplete statistics, there are 1,652 official languages and dialects in India, nearly 100 popular languages, 22 officially recognized languages, 33 of which are used in more than a million, and 28 states in India, each with its own language.
Although the official language is English, it is only 6% to 10% spoken, and many are upper-class people, and language communication between the state and the state is not common, even between Indians and Indians, often by hand gestures. As a result, entrepreneurs are local and want to reach more people, and all apps need to be multilingual.
Especially in this ban accounted for more content cultural products, there are industry insiders to the tiger smell pointed out that the early tool-based products, in the process of localization, because there is no cultural fetters, relatively simple, and content cultural products on the localization of the highest requirements, such as the localization of words and language, religious customs localization, as well as the localization of policies and regulations and even behavior habits of localization, a little careless, will bring a fatal blow to the product.
For Chinese entrepreneurs in India, it can not be ignored the fact that the current is still in the exploration and long-term, how to build local trust, what kind of competition can win, how to maximize China’s advantages, how to do a good job of localization and other issues are still not optimal.
But things are getting worse, and this time the official retreat will make it more difficult for India to go to sea in the future, in addition to making Chinese entrepreneurs more passive and in a more dire situation.