Despite the COVID-19 pandemic triggered by the new crown virus, consumer spending on mobile apps has increased dramatically. Global revenue from the Apple App Store and Google Play Store was $50.1 billion in the first half of 2020, up 23.4 percent from the first half of 2019, according to Sensor Tower. For comparison, the first half of 2019 was 20% higher than in the first half of 2018. In addition, first app installations in the first half of 2020 increased by 26.1% year-on-year, with 71.5 billion downloads.
Global mobile apps and game downloads: 20H1 vs 19H1
By segment, the Apple App Store had 18.3 billion downloads, up 22.8% year-on-year. New app installs in the Google Play Store were 53.2 billion, up 27.3% year-on-year. Even so, the former is still far ahead of consumers.
Sensor Tower estimates that the App Store will generate $32.8 billion in revenue through in-app purchases, subscriptions, premium apps, and games in the first half of 2020, up 24.7 percent from $26.3 billion in the first half of 2019.
By comparison, the Google Play Store’s estimated total revenue for the same period was $17.3 billion, up 21% year-on-year.
Global Mobile Applications vs. Gaming Consumption
The epidemic has also had a significant impact on revenue from non-gaming apps, such as Tinder, the online dating app, which is expected to generate $433 million in revenue on both platforms. Even so, that’s down about 19 percent from the same period in 2019 ($532 million).
20H1 Global Application Revenue Rankings
The second-highest total revenue in the first half of 2020 was YouTube, with a global total of approximately $431 million. ByteDance’s TikTok came in third with $421 million, while Tencent Video and Netflix ranked 4-5.
Earlier, Sensor Tower reported that such social short video apps set a new record for downloads in the first half of 2020, with more than 2 billion downloads worldwide.
People trapped at home because of the epidemic have also downloaded more apps and games, with 71.5 billion first-time installations in the first half of 2020, up 26.1% from the first half of 2019.
20H1 Global Application Downloads Ranking
In terms of downloads, TikTok in the short video category topped the list. The second half of the year is likely to change significantly, influenced by India’s recent ban on 59 apps, including TikTok.
WhatsApp and cloud video conferencing software Zoom were ranked 2nd to 3rd, with Facebook, Instagram and Messenger apps dominating the list at 4-6.
Snapchat, the social category, ranked 7th, video app Likee 8th, and then filled the top 10 with streaming apps Netflix and YouTube.
20H1 Global Mobile Game Revenue
Sensor Tower notes that mobile gaming has also been boosted, with estimated spending of $36.6 billion during the epidemic, up 21.2% year-on-year.
The Apple App Store was $22.2 billion (up 22.7 percent YoY) and the Google Play Store was $14.4 billion (up 19 percent YoY).
Tencent’s Jedi Survival mobile game overtook “Glory of the Kings” in the first half of 2020 to become the highest-paid product.
The company’s total revenue from dual-platform gaming is $1.3 billion (excluding a third-party Android App Store in the domestic market), while King’s Glory contributes about $1 billion.
20H1 Global Mobile Game Downloads
In terms of mobile game installations, The Jedi Game still stands out as a competitor. This was followed by Free Fire, Ruby Game Studio’s Hunter Assassin, Eyewind Limited’s Brain Out, and Playrix’s GardensCapes.
Across the Mobile game market as a whole, downloads in the first half of 2020 increased by 42.5% year-on-year (with 28.5 billion first installed). Among them, the Google Play Store grew 46.2% year-on-year to $22.8 billion, and the Apple App Store grew 29.5% (to 5.7 billion).
Epidemic impact on Q220
Sensor Tower’s preliminary projections show that global consumers’ spending on mobile apps and Mobile games increased by 11% from January to Q2 2020. 28.8% year-on-year to $26.4 billion. For comparison, growth was only 1.4% in The First to Second quarters of 2019.
Downloads increased 12% in the first half of 2020 to $37.8 billion from the same period last year. For comparison, growth was only 2.5% in the First and Second quarters of 2019.