Bozoma Saint John, a former Apple executive and veteran marketer, will join Netflix,media reported. Saint John, who left Apple to join Uber in 2017, is understood to be taking over as chief marketing officer (CMO) at the streaming giant. Its most recent position is CMO, the holding company Endeavor.
“I’m excited to be joining Netflix, especially at a time when storytelling is critical to our global and social well-being,” Saint John said in a statement. I am honored to contribute my experience to this already vibrant heritage and to continue to drive engagement in the future. “
At Netflix, the marketing veteran will report to Ted Sarandos, the chief content officer. Speaking of Saint John, Sarandos said she would “define and lead our next exciting innovation phase and our connection to consumers.” “
Saint John is understood to have joined the technology giant in 2014, when Beats Music was acquired by Apple. During her tenure at Apple, she was the global marketing director for Apple Music and iTunes. She was involved in Taylor Swift, Mary J. Blige, Kelly Washington and Taraji P.J. P. Hansen’s advertising and marketing campaigns and his own appearance starring in an ad for the 2016 Emmy Awards.
In 2017, Saint John was named one of the “Most Influential Women in Business” by Black Enterprise magazine. That same year, she also made the Billboard Power 100 list.