June 29, 2020, may be another day that can be written into a book of history. Because on this day, India’s Information Technology Ministry suddenly announced that for “national security” reasons, the ban on 59 Chinese apps, the ban is quite extensive, ByteDance, BAT has a number of apps on the list.
Texts . . . Feng Technology
In addition to the official actions of India, Indian folk have long been spontaneous. On May 30th, a new app burst into India’s download list, and even many Hollywood celebrities were sharing it. And the app’s feature is simple: identify the “Chinese app” installed on your phone and let you delete it with one click.
A double-frail between the private and official companies has caused some headaches for Chinese technology companies, and even Xiaomi began updating the doors of its underline stores in India on June 26th, covering Xiaomi’s trademark with “Made in India”.
While the road to sea for Chinese technology companies has been blocked frequently, the ability to throw such a large splash in India speaks for at least one thing: the international ity of Chinese technology companies is no longer a concern. So how strong are Chinese technology companies in India?
Perhaps you remember Huang Xiaoming’s lame English “too much”, do not know if you remember another because of English is not good joke of the man? In 2015, Lei Jun took Xiaomi to India. At the launch, the phrase “Are you OK?” Widely circulated on Station B, it was edited as the exclusive track of The Reijun. And Lei Jun killed into India, there are major friends, OPPO, ByteDance, the gathering era and so on …
In an article, The Daily, an Indian technology media outlet, previewed the Indian landscape of Chinese technology companies: “TikTok is a YouTube killer, and Helo makes ShareChat a hard time.” “In fact, it’s not just TikTok and Helo that make YouTube and Sharechat sad.
The first is the application software class. According to TouchBig Data, Chinese technology companies have their own names in the communications, social, video, photography, fitness and gaming categories of the 2019 Q3’s Indian market APP rankings.
It’s worth noting that three of the top 10 in the social category are from Byte Dance, China. TikTok and Helo have left Sharechat behind, followed by Vigo Video. According to Data from SensorTower in April, 30 per cent of the 200m downloads of the overseas version of TikTok came from India.
On top of India’s video category, The Likee and Ali’s VMate are in the top five; the health and fitness category is Mi Fit, which is based on The Corey Technology; the beauty camera of Metu, which is in second place, and Tencent’s Chicken, which is third on the gaming list.
In another data list, Chinese technology companies also gave a satisfactory answer. According to the Institute of The Seas 2019, Chinese companies make up one of the top 10 free-to-air lists in The App in India; The company behind it is represented by Tencent. Chinese companies account for six of India’s top 10 non-gaming apps; The company behind it is represented by ByteDance and The Age of Reunion.
It can be said that whether it is games or non-games, whether free or paid, Chinese applications in the Indian market have exceeded, or very close to the United States, is a well-deserved big man.
Mobile phone appliances
In addition to various applications, Chinese companies in india’s mobile phone market is an absolute dominant position. According to IDC’s latest Q1 2020 data, four of the top five smartphone factories in India are Chinese companies. Realme has a staggering 119.4% increase, while realme is the first brand to launch a 5G device x50pro in India.
Samsung, the only South Korean company in India’s TOP5 smartphone market, also reported a 28.4 percent drop in shipments. And mobile phone companies aren’t just making mobile phones, and from 2020, Xiaomi is trying to build xiaomi ecology in India. In May, Xiaomi launched Mi Box 4K, Mi TWS 2 earbuds and Redmi Earbuds S in India, and on June 11th mi Notebook.
In xiaomi ecology, Xiaomi TV’s performance is very dazzling. According to IDC, Xiaomi TV is still the number one brand in the 2020 Q1 Indian smart TV market.
Since the launch of Xiaomi TV in February 2018, sales have been number one in India for eight consecutive quarters, accounting for 30% of the Indian TV market. In addition to Xiaomi, TCL has grown rapidly in India in recent years. According to Blue Technology, TCL TV is growing at a faster rate of more than 200% year-on-year in India in 2019. The TCL 55-inch P8E 4K AI Android 9 has also received a lot of positive reviews on Amazon since it went on sale in India.
Their good results have also boosted Chinese friends, including realme and OnePlus. OnePlus TV debuted in India in September 2019 and it has been announced that it will launch three cheaper smart TVs in India two days later. Subsequentalso also does not rule out OV will also enter the smart TV market.
In India’s online education sector, Chinese internet companies are also increasing their size. On the one hand, Chinese internet companies are already taping into India’s online education market. On the other hand, Investment, Tencent and Good Future are important business investors in online education in India.
More than 10 investors from China, including Alibaba, which has invested more than $3 billion and Tencent, according to IT Orange, is behind 20 unicorns in India.
(Photo from: Shixiang.com)
On the face of it, Chinese bosses don’t eat much in India’s e-commerce market, but when we pick up the investors behind Indian e-commerce giants Paytm and FlipKart, we can see the truth.
The Indian Market for The Scented
Chinese companies, represented by ByteDance, Tencent, Reunion Time, Xiaomi, OPPO, Vivo and Realme, are doing a great job in social, gaming and mobile phones in the Indian market. So, what has made these companies, these areas?
India’s Internet process and China’s Internet process have a natural time difference, which gives Chinese companies the opportunity to replicate the Chinese model into the Indian market. Around 2013, China’s Internet market matured, while India’s internet market was largely “no where it is”.
As recently as 2011, India shipped only 18.58 million smartphones, while in 2013 india had only 55.2 million broadband subscribers, and in 2014, India’s average monthly traffic was only 67,000 tb, according to Fastdata. And what did China’s Internet market look like in 2014? According to CNNIC, as of the end of June 2014, China’s smartphone Internet users reached 480 million, accounting for 91.1% of mobile Internet users, the market share has become saturated. The number of domestic netizens has exceeded 600 million, but the growth rate of Internet users has also begun to slow.
The rapid development of India and the near saturation of our country have formed a natural time difference. In addition to the time difference, the Indian Internet market has a natural advantage. There are more young people in India than in China. India’s population structure is pyramid-shaped, with the largest population concentrated between the ages of 10 and 40, with more than 720 million people under the age of 30.
India’s old iron soldering also prefers to go online, and since 2016, Indian users have consumed significantly more traffic per month than Chinese users. And that’s the group of Indians who like to surf the Internet, and their favorite thing is watching videos and playing games. Indian users watch video for more than 500 minutes a week, the second-highest in the world. By October 2019, India’s mobile gamers were second only to China’s.
Although chinese companies made a good start in the first half of the Indian Internet, we shouldnot be too proud, feng shui will turn around. Even without India’s official ban, U.S. companies accounted for 80 percent of Fastdata’s october 2019 downloads, with the overseas version of TikTok becoming the only Chinese app to be selected.
It is not easy for any company in any country to do business on a strange continent.