While Apple is looking for games that could better retain players, the company is changing its Apple Arcade strategy and canceling contracts for some games,media reported. Earlier this year, Apple terminated its contract with several game studios and let them know about the new way Apple chooses games for the service.
Some of the upcoming games apple had planned to support were not high enough to participate, because Apple is now looking for games that will appeal to users.
In a phone call, Apple emphasized the puzzle game Grindstone as the type of game it wants to see on the platform.
So far, Apple Arcade hasn’t had a game to sell, and it’s not known what specific adjustments Apple will make. Some developers speculate that Apple’s strategic changes indicate that user growth is not as high as expected, and that Apple has recently begun offering some players a second free trial month, which may indicate that users are not having a long subscription.
Apple said in a statement to Bloomberg that it has been trying to develop Apple Arcade’s catalog and plans to adjust its lineup based on user feedback.
In September 2019, Apple released the Apple Arcade, priced at $4.99 a month. Apple Arcade can enjoy this service with all members of a family and without advertising and in-app purchases.
Apple has basically added new games every week since the launch of The Arcade, which has now grown to more than 120. In addition, Apple has funded a number of games that have been developed for Apple Arcade, some of which cost between $1 million and $5 million.