In the past few days, many companies have taken part in a campaign called Stop Hate for Profit, which calls on advertisers to remove their ads from Facebook,media neowin reported. This is thought to be due to the social network’s lack of efforts to address racist and hateful content on the platform, and a report at the end of May even suggested that the company’s algorithms had contributed to the divide.
Today, Nick Clegg, Facebook’s vice president of global affairs and communications, published a blog post defending the social network’s long-standing criticism. The article, titled “Facebook does not benefit from hate”, makes this point clear, noting that neither users, advertisers nor Facebook itself want to see hate content on the platform and that the company has no incentive to keep it there.
The post claims that Facebook has a zero-tolerance approach to malicious content and will be deleted if it is discovered. However, if the content cannot be considered hate speech, the company supports the free expression of netizens. Still, many content is posted on Facebook every day, and the social network says finding nasty content is like looking for a needle in a haystack.
The company has tripled the number of people working on safety and security on its platform, with more than 35,000 employees working there. In addition, the company has installed an automated system that attempts to filter out the content before users report it. Facebook, citing a European Commission report, said it had assessed 95.7 percent of hate speech reports within 24 hours, and that almost 90 percent of hate speech had been deleted before anyone reported it, up from 24 percent two years ago.
The post also singled out U.S. President Donald Trump, many of which have asked Facebook to ban it altogether. In response, Clegg acknowledged that some of Trump’s posts were provocative, but the social network believed that the right way to put politicians accountable was to vote. So starting Friday, it will show all until voting age in the U.S. a message that will help them register to vote in the upcoming presidential election.
Facebook’s promise to better block malicious content on the platform remains to be seen.