For Ford, there is no better car-based model than the Mustang, which represents the American free spirit. On November 17th, local time, global auto giant Ford Motor Co. unveiled the all-electric SUV Mustang Mach-E in Los Angeles, California. It’s the first model for Ford since it announced its electrification strategy, and it means the century-old is finally making a real push into electric cars, and their competition is aimed at Tesla, the industry’s current leader.
The New Member of the Mustang Family Electric
The 116-year-old Ford Motor Co. is a symbol of the U.S. auto industry, and its pioneering T-model and popular mobile assembly line have pioneered the modern automotive industry and benefited the entire U.S. manufacturing industry. Ford chose its most classic Mustang range to create its first electric car for the global market, apparently with the intention of continuing the classic and brilliant in the era of electric cars.
The Mustang, which went on sale in 1964, quickly became a symbol of American culture with its dynamic and wild design, creating a classic brand for Ford and creating a sub-model, a small carriage with a front-back design (a huge fronthood for a sports car and a curved tail deck for a sports car). The Mustang is named as a tribute to the Famous Long Range Fighter P-51 Mustang of the U.S. Military in World War II. In its 55 years on the market, Ford Mustangs have sold more than 10 million units worldwide.
The design has a distinct Mustang family element. Whether it’s the Mustang logo, the huge square bonnet, the hexagonal shield, the taillights of the three-straight light strip, or the iconic body muscle lines, you can see the mustang family’s imprint. But in interior design, the Mach-E is a completely minimalist technology, with a huge vertical center-screen touch screen that eliminates most of the physical buttons and the dashboard is completely replaced by an LCD screen.
Of course, the most important thing about an electric car is performance. The Mach-E is available in standard (75.7kWh batteries) and long-life (98.8kWh battery) versions, depending on the battery, and can be selected in both rear-wheel drive or all-wheel drive, powered by a permanent magnet motor. The long-range rear-drive version of the Mach-E has a range of about 480 km (note that this is a more stringent U.S. EPA standard, rather than a domestic isorate standard). The long-range full-drive Mach-E delivers a maximum power of 332 horsepower and a peak torque of 565 Nm. The standard full drive version of Mach-E 0 to 96 km/h acceleration times are faster than the base version of the Porsche Macan.
In addition, the Mach-E has two special high-performance versions: the GT version can accelerate 0 to 96 km/h in 4 seconds, faster than the Porsche Macan Turbo. The GT high-performance version has an acceleration time of about 3.5 seconds, at the same level as the Porsche 911 GTS. Both GT versions deliver a maximum power of about 342 kW (459 hp) and a peak torque of 830 Nm. It is worth noting that The Mach-E battery pack has undergone extreme testing of minus 40 degrees and can be used to optimize performance and charging speed in extreme climates using liquid-cooled methods.
Ford’s home-smart connected charging piles add an average of 51 km of range per hour to 240V sockets, and the accompanying mobile charger can add an average of 35 km per hour to 240V sockets. At Ford’s DC Fast Charging Station, with a maximum of 150kW of charging power, the long-range rear-drive version can add 75 kilometers of range in 10 minutes, while the standard version can achieve 10% charge to 80% in 38 minutes.
Thanks to the technological advancements brought about by electrification, the Mach-E is a 5-seater SUV with a fairly spacious space in the car, with a front case capacity of 136 liters, a trunk volume of 821 liters, and a volume of 1677 liters in the rear. The oversized single-view skylight features special plating to block ultraviolet and infrared light for cool summers and warm winters. Mustang Mach-E will officially begin delivering to U.S. consumers by the end of 2020, with prices ranging from $43,985 to $60,500, while the Chinese market will be introduced in 2021 and customized products and services will be available to Chinese consumers.
Old manufacturers transform trams
Over the past two years, volkswagen, Toyota, GM and other major global auto companies have announced their electric vehicle plans, including Ford Motor Co. Jim Hackett, Ford’s CEO and president, who took over in 2017, has set electrification as the company’s strategic direction and plans to invest heavily in new energy NEV in the future. He also set up a cross-functional cross-functional “Team Edison” in-house to advance the company’s electric car project.
Explain the background: Henry Ford, forford’s founder, was once the backbone of the core technology of Thomas Edison, america’s legendary inventor. During his time as chief engineer at Edison Lighting (later General Electric), he accumulated enough resources and resources to build his first internal combustion car, before leaving to start a car company.
Last year Ford announced that it would double its investment in electric vehicles and invest $11.5 billion in new energy models from 2017 to 2022 to develop new energy models, including light mix, fully mixed, plug-in hybrids and all-electric models, including the all-electric Mustang Machang-E and the all-electric pickup F-150. This year’s Mac-E is the first step in Ford’s electrification strategy. Jim Farley, Ford’s head of global markets, said the company planned to develop 40 electric and hybrid models, 16 of which would be pure electric vehicles.
As we enter 2019, Ford’s pace in the electric car industry has accelerated further, announcing a series of strategic layouts in a row. In April, Ford invested $500 million in the electric pickup startup, Rivian Strategy, to build electric cars, and Ford’s own classic pickup F-150 electric version is also in the process of being developed. Rivian’s strategic investors also include Amazon, while Tesla will unveil its first electric pickup this week.
In July, Ford announced a strategic partnership with Volkswagen, the world’s largest car maker, to jointly develop electric vehicles and self-driving technologies to launch commercial electric vehicles worldwide by 2022. In addition, Ford will launch an all-electric vehicle in Europe based on Volkswagen’s modular electric vehicle platform, which is scheduled to start production at its German plant in 2023 and deliver a total of 600,000 vehicles over the next six years.
In October, Ford also announced a strategic partnership with Greenlots, Shell’s charging solutions subsidiary, and Amazon, the US technology giant, to address the biggest concern of electric car owners , charging outside the market, and forts plans to build the largest public charging network for electric vehicles in North America with the launch of electric cars in 2020 including more than 12,000 charging stations and 35,000 charging piles. By comparison, Tesla, the pioneer in the electric car industry, now has 1,600 charging stations and 145,000 supercharging piles worldwide. Users can remotely monitor charging through the mobile app, which allows them to find charging facilities and convenient payments.
Tesla will face a lot of rivals.
Tesla, the pioneer, is almost sweeping the U.S. electric car market, as traditional car companies have not really entered the electric car market before, nor have they actually been competitive. Tesla accounted for 60% of all sales in September, with the champion Model 3 sold 171,000 units, while the second-ranked Chevrolet Bolt had only 2,125 units, a far cry from the first and second units, for the simple reason that the Chevrolet Bolt is significantly different from the Model 3, whether it’s a body design, interior control, or battery performance.
Why do mainstream car companies sell electric models that look so clumsy, and Tesla is a two-tiered product? One reason is that these mainstream car companies have not invested too much resources in electric vehicles, their focus is still on fuel trucks, electric vehicles are not to make money, but to cope with the government’s environmental credit policy.
In California, the largest U.S. auto market, for example, a major car company would have to sell a percentage of its new energy vehicles if it sold more than 60,000 vehicles in the state and get enough zero-emissions credits, or else pay extra for an electric car company. Zero emissions credits were also an early revenue source for Tesla, which earned $250 million, or 12 percent of its revenue, in 2013. In fact, according to U.S. media, GM will lose thousands of dollars for every Chevrolet Bolt it sells, but it’s worth the zero-emissions credits they get, giving GM the confidence to continue selling fuel vehicles in key u.S. vehicles such as California for profit and revenue.
But with the past two years, driven by policies, mainstream car companies are increasingly using electric cars as a strategy for the future and investing heavily in electric car development, Tesla may only really have a strong competitor. The Mustang Mach-E is the first new electric vehicle in Ford’s electric vehicle strategy. In the case of product performance and Tesla roughly comparable, traditional car dealership, after-sales and future charging will be the key attraction factors. Ford has more than 2,100 Ford Certified Dealers in the United States and more than 3,500 EV Professional Technicians to support consumers nationwide.
Analysts expect Tesla to fall to about 20% over the next decade, although it currently accounts for 60 percent of the U.S. electric car market. But that doesn’t mean Tesla’s sales are down, as the entire electric car market is still growing sharply and Tesla sales are set to rise sharply. U.S. electric car sales jumped 80 percent to 358,000 units in 2018, but the overall share of new energy vehicles in the overall market is still only 1.2 percent, there is still a huge market space.
Ford Tesla Full Duel
There is no doubt that the Mach-E’s immediate competitor is Tesla’s mid-size SUV model Y. The pricing range, performance parameters and time-to-market are roughly the same for both all electric vehicle SUVs. The Model Y is also 300 miles (480 km) long, and the Model Y’s 0-60-mile acceleration time is 4.8 seconds (dual motor full drive version) or 3.5 seconds (performance version). Model Y is priced at between $39,000 and $48,000.
And in four days, Tesla will unveil its new electric pickup at Ford’s launch today. The Ford F150 is the undisputed overlord of the pickup, and Ford’s own electric pickup will go on sale next year. It’s clear that Tesla and Ford will start a new round of competition in the pickup field.
In fact, Ford and Tesla have a long history of wishful standing. Since the launch of the Tesla Model S, Musk has repeatedly publicly mocked traditional car companies, including Ford Motor Co. Last year alone, the two companies have been engaged in a spat.
A brief list of some of the more well-known pieces: In April last year, Musk said publicly that investors could invest in Ford if they didn’t like him. Last June, Musk publicly mocked Ford’s assembly plant as a “morgue.” A month later, when Musk proudly announced that Tesla would produce 7,000 cars a week, Ford’s European director shot back, “It’s just our four-hour production.” “
Musk lost his Model E in 2013 and had to give up the idea of forming a SEX sexy troika. According to Musk’s original plan, the Model 3 should have been named model E, but it had to be renamed model 3 because Ford had registered the Model E trademark more than a decade ago (but not enabled).
Compare Tesla and Ford. Tesla sold 350,000 vehicles worldwide last year, generated $21.5 billion in revenue and lost $1 billion and had a market capitalisation of $63.5 billion. Ford, on the other hand, sold 2.5m vehicles worldwide last year, with $160.3bn in sales and a profit of $3.7bn, but with a market capitalisation of only $35.6bn. Why is Ford’s sales and revenue seven times that of Tesla and half Tesla’s market value?
Share prices and market capitalization are a reflection of investors’ expectations of a company’s future business growth space. Tesla’s market value, which doesn’t match revenue and profits, comes because capital is bullish on future growth in the Tesla and electric car markets, while sales of conventional fuel cars have stalled and Ford’s sales are not expected to continue to grow. But as Ford moves into the electric car market in the future, capital markets are re-evaluating their growth space.