According tomedia reports, Lincoln will end production of its Continental cars in the United States by the end of 2020, after the car had actually been discontinued for 14 years, but was re-launched four years ago. So why did Lincoln stop production again? Because in the past few years, Americans have hopelessly fallen in love with SUVs and pickuptrucks.
Lincoln will continue to sell the car in the U.S. and China next year, Automotive News reported. There have long been rumours that Lincoln intends to make cars in China, but the company has not said whether it plans to move production from the mainland to China. On Wednesday local time, a company spokesman told The Verge: “Cars are still very important to China’s luxury car market and we will elaborate more on our future plans.” “
The decision to withdraw the mainland from the US market so soon may be a bit unsettling, but to be honest it is not surprising. Lincoln’s parent company, Ford, has given up all its cars except the Mustang. Ford now sells SUVs or pickups in the U.S. market. Lincoln is moving in that direction, and earlier this year the company announced that it would no longer produce MKZ cars.
It is understood that the mainland car in its first full-year sales peaked, when the car sold 12,012 cars. In 2018, the company sold only 8,758 units and only 6,586 in 2019. By contrast, Lincoln sold 18,656 Navigators in 2019 — the company’s top full-size SUV — even though it started selling for $30,000 more than the mainland.