Intel Changes Marketing Style: Invite Funny Comic Writers to Write

As a leader in the PC industry and a leader in the chip industry, Intel often feels professional, tall, even on their marketing lines. Now, it seems different, and Intel is starting to try a different route, and recently began to advertise in the form of comics, with a more grounded style.

On Reddit, Intel officials sent out a hilarious cartoon inviting content creators Chris Pirillo and Sarah Moyle to create a cartoon about a black man and a white man talking about a bus, a pun in serial bus, which has a car and a bus.

Intel Changes Marketing Style: Invite Funny Comic Writers to Write

This isn’t the first time Intel has changed its style of promotion, in fact, since Chris Hook, who was previously in charge of marketing at the end of November, seems to have begun to change, with Chris Hook, who used to work at AMD, both of which have a more traditional marketing route.

Now, Intel’s new marketing line is intended to get up close in a way that modern people prefer, with no shortage of humor and even gimmicks, and it’s not Chris Pirillo’s first joint Intel campaign.