Zhang Yiming, founder and CEO of ByteDance, will focus on adding users outside the strongest markets for the overseas version of TikTok, according to an insider memo. TikTok is currently popular in the U.S., but it is also under regulatory pressure in the country. Zhang’s memo sets targets for bytebeat performance in November and December.
TikTok is particularly popular with young Americans and young people, but recent U.S. lawmakers have expressed concern about TikTok’s collection of user data. The Committee on Foreign Investment in the United States has begun a review of its $1 billion acquisition of The U.S. app Musical.ly, which merged with TikTok after the acquisition.
“Continue to expand the diversity of TikTok’s growth,” Zhang said in the memo, written in Both English and Chinese. ”
Zhang did not mention the pressure that TikTok is under in the United States, but urged TikTok to improve its ability to “handle global public affairs” and to strengthen the protection of user data.
He also mentioned other applications of ByteDance in the brief memo, such as Douyin and Today’s headlines. Both the company and today’s headlines generate revenue from advertising, competing with Tencent and Baidu. Mr Zhang said the goal of today’s headlinewashes was to improve “commercial efficiency” and urged employees to continue to invest heavily in douyin to expand their lead over rivals.
ByteDance has not yet commented.
TikTok, which only went live two years ago, has been downloaded 1.5 billion times, making it the third-highest-downloaded non-gaming app of the year, after Facebook-owned messaging apps WhatsApp and Messenger, according to SensorTower, a market research firm.
TikTok is also popular in India and Indonesia, but also faces regulatory challenges. India temporarily banned TikTok downloads in April, and Indonesia did so last year, mainly over concerns about the presence of obscene content.
According to SensorTower, India is the main source of new downloads for TikTok this year. TikTok is also popular in the UK, France, Japan, Australia and Canada, according to App Annie, an app analytics firm.