Elon Musk, Tesla’s chief executive, said Tesla’s first tequila, the Tesla quillia, was coming soon,media reported. If Tesla does succeed in breaking into the tequila market, teslas are really well-involved in the sustainable transportation, green energy and alcoholic beverage industries.
In 2013, actor, producer and director George Clooney launched his own tequila brand, Casamigos. At first, Clooney’s Casamigos was aimed at a small group of close friends, not the mass market. But after the tequila company was sold to Diageo, a British alcoholic beverage company, for $1 billion in 2017, Clooney’s Casamigos gradually flew into the ordinary world.
Elon Musk wants a piece of the tequila market, and there seems to be a story behind it. Musk brings his own online celebrity attributes, has a big fan base, unconditionally supporting every brain hole in his mind. Teslaquila is no doubt half-way through without going public, and is even expected to eat into Clooney’s Casamigos market share.
Although the news came suddenly, the motivation behind it has a long history and may have been somewhat involved in Musk’s relationship with Clooney. One link is Tesla’s first electric sports car, the Roadster, which was launched in 2008.
Clooney once proudly described himself as one of Tesla’s first fans of the Roadster. Over time, Clooney has taken a dim in mind about the reliability and performance of Tesla’s electric cars.
In an interview, Clooney said: “… One time I was driving a Tesla electric car that broke down on the side of the road. And I said to them, ‘Good guy, why do I always get this kind of thing?’ Can you get your car up and run? ‘”
Musk disagrees with Clooney. After watching the interview, he hit back on Twitter: “George Clooney has previously complained about his 2007 iPhone 1 problem. “
Since then, the two have not interacted in public. Since then, Tesla has grown to become one of the world’s best value companies. Musk or Tesla may not be able to do it every time, and tequila enthusiasts around the world may not be keen on new brands. But if George Clooney can make his tequila brand a success, Musk’s TeslaQuila should n’m not bad.