According tomedia The Verge, one of the big things in the streaming industry is going to YouTube. On Wednesday, online celebrity game host Tyler “Ninja” Blevins began streaming on Google’s platform, finding a new home after Microsoft’s live gaming platform, Mixer, unexpectedly shut down. Ninja posted a tweet Wednesday and began his new youTube career with Dr Lupo, Tim The Tatman and Courage via a Live Fortnite.
It’s unclear whether this is an exclusive deal, or whether Ninja will appear on other platforms, such as Twitch. Wednesday’s live broadcast was also his first on YouTube.
The news comes after Microsoft’s surprise announcement that it would close Mixer and transition its live streaming efforts to Facebook Gaming. Streamers who have signed exclusive deals with Microsoft – not just Blevins, but also popular figures such as Michael “House” Grzesiek and Soleil “Ewok Wheeler” – can choose to move to Facebook or to other platforms altogether.
When Blevins first switched to Mixer, it revolutionized the live streaming industry, with platforms such as YouTube, Facebook and Twitch scrambling to sign exclusive deals with top talent. And after moving out of Twitch, Ninja’s cultural influence is arguably growing, even though ratings have dropped significantly. During his mixer years, he launched a clothing line with Adidas and became the first game host to own its own Fortnite skin, among many others.