As Facebook has grown from a “social network commonly used by college students” to a technology giant with data centers and offices around the world, the company is increasingly thinking about sustainability,media reported. This year should be an important milestone in these efforts. Facebook says it aims to achieve 100 percent sustainable operations by 2020 and reduce greenhouse gas emissions by 75 percent from 2017 levels. On Tuesday, Facebook released its most substantive sustainability report to date, and described progress on all of this work by the end of 2019.
Facebook’s greenhouse gas emissions have fallen by 59 percent since 2017, up from 44 percent at the end of 2018. Although it is still a little short of the 75 per cent target, it is getting closer. It also reached 86 per cent of its operations powered by renewable energy, compared with 75 per cent in 2018.
In addition, Facebook is now one of the world’s largest buyers of renewable energy, but its overall electricity consumption surged nearly 50 percent in 2019, its biggest increase in years. It spent 2017 and 2018 on a massive increase in the size of its data centers.
Facebook has been investing in renewable energy sources such as wind farms and solar arrays for years, and is running water-saving projects where data centers are available. In addition to reporting, the company is proud to promote the performance of its data center in Odense, Denmark.
The data center relies on wind power, and Facebook says it is also working with local heating companies to convert excess energy from the data center into heat from surrounding towns.
Facebook knows more than most companies how important these things are, including for its users. The company identified “Action More Environmentally” as the number one macro trend in last year’s Facebook conversation. People have been talking about sustainability for years,” the company said. “Now, with more and more access to information and environmentally friendly products around the world, many people are making small lifestyle changes that have a big impact on the environment.”