Amazon will crack down on counterfeit products by publishing the names and addresses of third-party U.S. sellers on its Marketplace platform,media reported. The move was announced in a notice sent to sellers on Wednesday and will take effect on September 1. According to amazon-provided emails to sellers, the e-commerce giant hopes to learn more about the seller’s business and the products it sells in this way.
“We made this change to ensure that there is a consistent baseline of seller information to help customers make informed purchases. The policy change will make it harder for sellers to remain anonymous on Marketplace, but it also means that customers will know exactly which person or entity they are buying and where the business is located. “
Amazon confirmed the policy change in a statement to The Verge.
Separately, according to Business Insider, the proposal to improve transparency in e-commerce transactions stems from a fake report released by the U.S. Department of Homeland Security in January. “To increase transparency on this issue, platforms should significantly improve pre-sales identification of third-party sellers so that buyers can make informed decisions and take into account the possibility of selling counterfeit or intellectual property rights goods,” the report said. “
Amazon has long cracked down on counterfeit products on Marketplace, but counterfeit products now account for more than half of the company’s e-commerce sales. The company has tried tactics such as monitoring suspicious lists and various automated software used by sellers. In addition, the company has reached agreements with sellers such as Apple and Nike to create dedicated sales pages for the brand on its platform, but this will have some adverse effects and will kick out legitimate third-party sellers.