According to the latest data released by Sensor Tower, streaming start-up Quibi has a very low pay conversion rate. The app initially offered a three-month free trial period, which attracted nearly 910,000 subscribers in the first three days of launch, but only 72,000 stuck out after the trial ended, with about 8% converted to paid users.
Note, however, that this is not Quibi’s total number of users, and this data is only the number of users in the three days prior to the open registration. By comparison, 9.5 million of them downloaded Disney Plus in the first three days of enrollment, and at the end of the seven-day free trial period, about 1 million users were upgraded to paying, with a retention rate of about 11%.
Sensor Tower also estimates that Quibi has been downloaded 4.5 million times since April 6. The service moves from a three-month free trial to a 14-day free trial period in an attempt to achieve a higher conversion rate.
Quibi spokesman told The Verge
The number of paid users is an order of magnitude that is incorrect. So far, more than 5.6 million people have downloaded the Quibi app. We’ve seen great conversions to paying users from download-to-trial conversions higher than the mobile app benchmark — whether it’s our 90-day free trial sign-up in April or 14 days of free trial enrollment in May and June.
Quibi has a two-tier pricing system: $4.99 with ads and $7.99 without ads, which is competitive compared to other streaming services such as Netflix and Amazon Prime;