Ubisoft’s Rainbow Six: Siege, which began last year as its peak, became the global “game-as-a-service” benchmark product, and this year won the third place in The Esports Awards’ annual electric competition. There is no doubt that the potential of the Chinese market in Ubisoft’s eyes is still huge.
Ubisoft successfully hosted Asia’s first live event in Japan last weekend, attracting more than 4,000 fans. Considering that very few FPS games can remain sticky in Japan, this is a considerable achievement.
But for Francois-DenisE Xavier, Ubisoft’s EMEA director, Ubisoft won’t let up. “Now, I’m most excited about our plans in China!” China is very important to me, as is Rainbow Six: Siege. I’ve done a lot of work about China, because when China’s suitlands land, it will change the whole pattern and even affect the current situation of the entire e-commerce industry, just because the Chinese market is so big. ”
“At present, we are working with our partner Tencent to launch the game in China, and at this stage we are waiting for the approval of the government (over trial) in the hope of passing the mark as soon as possible.” ”
Deniele mentions China as a super cake for competitive games, but he thinks it’s important to be careful about moving forward. Last year Ubisoft announced its intention to conduct harmony to get the audit online in the country, and was bombarded with strong opposition and negative comments. Ubisoft then put the harmony work on hold.
“We have to be careful not to destroy everything in Rainbow Six: Siege, so much of our work is focused on how to get full support from the Chinese market, not just individual games, but the entire Ubisoft eSports program.” “