When the machine matures, it is likely that the owners of subarus and Lexus will buy or rent another car of the same brand,media reported. This is a conclusion from J.D. Power’s 2020 Automotive Brand Loyalty Study. It is reported that the study is based on the owner of the car in the change or purchase of another car insist on using the same brand ratio to calculate brand loyalty.
It is reported that the data collected in this report is from June 2019 to May 2020.
As many as 60.5 per cent of Subaru owners said they would continue to buy another Subaru, making it the most loyal customer of the mass-market car company, the results showed. The survey also showed that Lexus topped the list of luxury brands with 48% loyalty.
Subaru came in first with 60.5 percent on the Volkswagen loyalty list, followed by Toyota (60.3 percent), Honda (58.7 percent), Ram (57.3 percent) and Ford (54.3 percent). As for luxury cars, Lexus is followed by Mercedes-Benz (47.8%), BMW (45.1%), Porsche (44.9%) and Audi (43.4).
So who is the worst performer on this list? Perhaps the answer is not surprising, with Fiat last in the popular market, with only 10.4 per cent saying they would buy another car. Jaguar is at the bottom of the list of luxury cars, with only 20.7 per cent of owners opting to continue buying the brand’ cars.
In addition to the raw data, J.D. Power says its research shows that it is becoming increasingly difficult for automakers to attract new buyers to a brand. Especially as the coronavirus continues to rage, automakers provide a lot of payment assistance and projects to help car owners and tenants. The group says the deferred and late payment plans can give customers a lasting impression and keep them for a long time to come.