As you may have noticed, Instagram has an area called “Store.” It can be accessed through a small button in the Explore tab, which is nothing more than a grid containing posts on available items. Thankfully, Facebook is launching a major revamp called Instagram Shop, which was announced as early as May, but is launched in the US today and will be rolled out in other parts of the world in the coming weeks.
The store will have special collections, related brand displays, “recommend edited to you” posts, and a selection of Instagram’s own @Shop accounts. Each section is different in size, and the images of these collections are slightly larger, breaking the monotony of the usual grid. A double arrow symbol also appears around the store that says you can buy things without leaving the app.
It’s all part of Facebook’s renewed push for e-commerce. The company announced in May that shops, which allow any business to set up a free storeon on their Facebook page and Instagram profile, should not be confused with Instagram Shop. If a user discovers a product through Stories, ads, or traditional posts in their feed, they can save it to a later or immediate order. As The Verge reports, Facebook has partnered with well-known third-party services such as Shopify, BigCommerce and Woo to make this happen behind the scenes.
Posts with Checkout on Instagram will also soon support Facebook Pay. This is the payment system announced by Facebook last November. It applies to Facebook, Messenger, Instagram and WhatsApp and was originally used for fundraising, in-game purchases, people-to-people payments and featured purchases on Facebook Marketplace. It supports PayPal and most debit and credit cards, and in theory it is easier and safer to launder money on the Internet.