At noon on July 17th, Strategy Analytics’ latest study, “Quarterly Briefing on App Use in the U.S.- Q2 2020,” noted that app usage patterns for smartphone users in the U.S. changed significantly in Q2 in 2020 during the outbreak. Users’ use of apps increased by more than six hours a month, equivalent to 20 minutes per day, driven by strong growth in social media apps, including Facebook and TikTok, and mobile browsing.
The study was supported by Strategy Analytics’ AppOptix US research platform, which is built using an optional U.S. mobile user group, local telemetry app and big data analytics environment. The report tracks app categories and app usage on a quarterly basis.
Other findings from the report include:
Users use the longest monthly use of smartphone gaming apps, although the duration of use remains relatively fixed.
The length of time used for social media apps increased by 21% year-on-year.
Users’ use of video entertainment apps, such as YouTube and Netflix, decreased by 12% and 33%, respectively, as users start using devices with larger screens at home, as well as other devices with a better user experience, such as smart TVs, tablets and PCs.
App usage in the following categories also increased year-over-year: Business and Finance (67.6%), including video conferencing apps such as Zoom, web browsing (13.3%), lifestyle (12.4%) and productivity (7.2%).
“Because of COVID-19, our data continues to show a significant change in the way users use smartphones when they are isolated at home and adapted to new policies,” said Nitesh Patel, director of Strategy Analytics. These include a sharp drop in usage of transportation apps, a 44 percent year-on-year decline in interaction, a nearly 35 percent decline in travel and map location apps, and a 68 percent increase in business and finance, including video conferencing apps such as Zoom. “
Barry Gilbert, vice president of Strategy Analytics, said: “While overall smartphone app usage has increased, new usage is not only affected by the new restrictions, but consumers are also meeting their information, communications and entertainment needs with other devices such as tablets, PCs, game consoles and smart TVs.” “