Even the world’s second-largest smartphone market is not immune to the new crown, according tomedia reports. India’s smartphone shipments fell 48 percent in the second quarter from a year earlier, the biggest drop in a decade, according to a report late Friday by Canalys, a research firm. Smartphone shipments were about 17.3 million units in the second quarter of 2020, down from 33 million units in the second quarter of 2019 and 33.5 million units in the first quarter of 2020, the firm said.
You can blame it on the coronavirus, which has more than 1 million confirmed cases of new coronal pneumonia reported in India.
At the end of March, New Delhi ordered a nationwide blockade to curb the spread of the virus. All shops across India are closed for all but a number of shops that sell everyday food items and pharmacies. Even e-commerce giants such as Amazon and Flipkart are banned from selling smartphones and are listed by the government as “non-essential” goods.
The prolonged blockade continued until mid-May, after which the Indian government believed that other stores and e-commerce distribution could resume services in most parts of the country. The government’s strict measures explain the sharp decline in India’s smartphone market.
“The road to recovery in India’s smartphone market has been bumpy,” said Ma Madhumita Chaudhary, an analyst at Canalys. As soon as the market opened, supplier sales peaked, but production facilities faced a shortage of manpower, combined with new regulations around manufacturing, which led to a decline in production. “
Despite the blockade, Xiaomi maintained its dominance in India. Canalys estimates that the Chinese smartphone supplier has been India’s largest since the end of 2018. In the quarter to June, the company shipped 5.3m smartphones, accounting for 30.9 per cent of the Indian market.
Vivo retained second place with 3.7 million units shipped and a 21.3 percent market share in India. Samsung, which has dominated India’s smartphone market and has invested heavily in the country in recent months, is now in third place with a 16.8 per cent market share.
In recent weeks, almost all smartphone makers have launched new handsets in India in the hope of recovering from the shutdown. Several new smartphones will be available next month.
But for some of these players, viruses are not the only obstacle. For some reason, “boycott” sentiment has spread in India, where many have posted videos destroying Chinese-made smartphones, televisions and other products, and late last month banned 59 apps and services developed by Chinese companies.