On the afternoon of July 20th, Strategy Analytics reported that online retail sales of smartphones will account for 28% of global smartphone sales by 2020, up 4% from 24% in 2019. “We predict that more than a quarter of smartphones are now sold online worldwide,” said Boris Metodiev, associate director of Strategy Analytics. “
The following is the full text of the data report:
According to a new study by Strategy Analytics, online retail sales of smartphones will account for a record 28 percent of total global smartphone sales by 2020, up 4 percent from 24 percent in 2019. The new coronavirus outbreak is having a major impact on the distribution of smartphones , with home isolation and social distance forcing consumers to change their shopping habits and behaviors. As more and more businesses move online, the global epidemic is rewriting the rules for smartphone sales.
“We predict that more than a quarter of smartphones are now sold online worldwide,” said Boris Metodiev, associate director of Strategy Analytics. During the outbreak, smartphone buyers started buying online. Online retailers such as Amazon in the US, Flipkart in India and JD.com in China are the winners as global smartphone sales begin to shift online. Direct online sales by smartphone makers such as Apple’s online marketplace will also grow strongly in mature markets. “
“Smartphone retailers with a large number of brick-and-mortar stores, such as Dixons Carphone in the UK, are having a hard time, as a result of the outbreak, which has hit their sales and profits as a result of the sudden drop in footfall,” added Strategy Analytics director. Mobile operators such as THE US’s AT?T and Sweden’s Telia will also be negatively affected by the fact that most of their smartphone sales are in-store and rely on face-to-face interactions with sales representatives. Mobile operators selling smartphones may have to take a different approach in the coming years and restructure or close many offline retail stores. “