Amazon has postponed prime Day events in the U.S. market,media The Verge reported. The event, which offers big discounts to Amazon Prime members, usually takes place in mid-July, but now Amazon has confirmed that this year’s event will be “a bit later than usual.” The company has not set a new date for the event, but said it would release more information as soon as possible.
A spokesman for the company told The Verge: “This year we will hold Prime Day later this year to support our customers and sales partners while keeping our employees safe.” He said the company plans to hold a discount event in India on August 6-7 this year. “Members around the world will experience Prime Day later this year,” the spokesman said.
Amazon has delayed membership until at least August and expects to lose $100 million, Reuters reported. The delay will directly affect sellers’ orders and could also affect third-party merchants that rely on Amazon’s platform for revenue, or, worst of all, $300 million.
The membership day promotion, which began in 2015, typically hosts large-scale online shopping events in the summer, and the membership day promotion saves Prime members significant shipping costs. While the delay in membership day could cost $100 million, Amazon’s revenue on a new business, video-on-demand, is expected to be $100 million higher than Amazon’s first-quarter revenue forecast.