Amazon became the largest U.S. ad spender: it was never seen by Bezos.

Amazon spent nearly $7 billion on advertising in the U.S. in 2019, making it the largest U.S. advertising spender, according to a new analysis by Kantar,media reported. And just over a decade ago (in 2009), Jeff Bezos, the company’s CEO, proudly declared, “Advertising is the price you pay for a humble product or service.” “

Amazon became the largest U.S. ad spender: it was never seen by Bezos.

Now, the e-commerce giant is selling hundreds of its own products, from voice assistants to TV hardware, so it’s starting to take a different view. Bezos recently admitted (last year) that he had changed his mind.

Total U.S. 2019 market advertising spending (in millions of dollars):

Amazon: 6,879.

Comcast Corp.: 6,142.

AT?amp;T: 5,484.

Procter and Gamble: 4,281.

Walt Disney: 3,154.

Alphabet: 3,130.

Verizon: 3,071.

Charter Communications: 3,044.

American Express: 2,990.

GM: 2,952.