Apple CEO Tim Cook: “Think Know” slogan still deeply embedded in Apple

On the afternoon of November 19, Apple CEO Tim Cook attended salesforce Dreamforce 2019, according tomedia. At the event, he discussed with Salesforce CEO Marc Benioff how Apple and Salesforce “ignite productivity” on mobile devices.

Apple CEO Tim Cook: "Think Know" slogan still deeply embedded in Apple

In addition to sharing some of apple’s collaborations with Salesforce, Cook also touched on many of his favorite topics, such as Apple’s values, environmental efforts, privacy concerns and his memories of Steve Jobs.

On innovation, Mr Cook says many people confuse innovation with change, and for Apple, focusing on innovation is the secret.

Mr Cook says Apple’s goal is to make the best products, not the first, to enrich people’s lives. “If we can’t do both at the same time, we give up and move on to the next goal.” “

Cook then asked the audience who was using the iPhone and joked, “If you’re using an Android phone, then we’ll recycle it in the Apple Store.” “

The discussion then turned to Apple’s late co-founder and CEO Steve Jobs, who is understood to have released several products at the Dreamforce event. “Whenever I come here, I can feel him and his presence,” Cook said. “

“When people think of Steve, they think about the product. But i was thinking of the simple things he did. Every day, he leaves the office before I leave, but he always comes to my office before he leaves to exchange notes for the day. All I have is this simple thing — friendship. I remember he rehearsed on stage more than once and was a little off the script, but only he could do that to make the audience laugh all the way. “

Cook went on to discuss Apple’s values, highlighting the company’s efforts to protect privacy, the DACA initiative, the use of 100 percent renewable energy, efforts to get suppliers to use renewable energy as well, and the “bold goal” of using only recyclable materials. “We’re well beyond what we can do, and we want the world to be better than we did when we found it,” Cook said. This is very important to us. “

Mr Cook said Apple wanted to be a “pond” in terms of its goals of improving the environment, promoting equality and human rights. “We don’t want to sell, we want to do it. We want to make a difference. He went on to say that Apple doesn’t want other companies to copy Apple’s products, but does want people to “copy us” in this regard.

He also referred to Apple’s famous slogan, “Different Think”, and noted that it remains an important part of Apple’s culture and is still deeply embedded in Apple.

Finally, Cook revealed his personal goals and what he believes people should strive for.

“In a way, you realize that the reason we’re all here is to help others. That’s the only reason we’re here. Once you understand this life becomes much easier. So it’s easier. That’s my opinion.

With it as a Polaris, you can make a lot of very complex decisions, or you can make them very simple. You are here to serve others. It’s not about yourself. I am very confident about that. “

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