TWS headset market boom Apple shares half but is being chased

According to a new report by Counterpoint Research, a research firm, shipments of TWS headphones, which are wirelessly connected to the phone and no cable between the two headsets, surged in the last quarter. In the third quarter of 2019, the global real headset market reached 33 million units ($4.1 billion), an increase of 22% month-on-month. Geographically, the U.S. accounts for 31 percent of global sales and sold more than 10 million units in a single quarter for the first time. China has expanded significantly, growing 44% quarter-on-quarter in the third quarter.

Real wireless headset market boom Apple shares half but is being chased

Brands’ share of the real wireless headset market

Chinese brand Xiaomi, which accounts for 9% of the real wireless headset category, came in second, largely because of a surge in sales in the Chinese market, where redmi Airdots is a product of about $20. Samsung is one of Apple’s main competitors in the smartphone space, and they also make real wireless headsets, but with only 6 percent of the market, it is in third place. JBL is a traditional maker of speaker audio, and Chinese brand Xiaxin is also eye-catching, with sales of its F9 headsets coming mainly from The Chinese domestic market. XiaXin thus surpassed QCY as the sixth largest in the world and became a new leader in low-cost products.

Real wireless headset market boom Apple shares half but is being chased

Global shipment sshipment and sales changes for true wireless headsets

Apple’s Beats-branded headphones also stand out in this market, as their recent product, the Powerbeats Pro, has been well received by consumers and is in the top five.

It is important to note that since the survey is only available in the third quarter of 2019, the results do not yet reflect the data of the new AirPods Pro. But according to Counterpoint Research, it can be a positive boost.

In recent months, Amazon and Microsoft have also launched Amazon Echo Buds and Microsoft Surface Earbuds, respectively, to join the wireless headset market. In this way, together with several other Chinese competitors, the real wireless headphone industry is becoming more and more competitive.

Liz Lee, a senior analyst at Counterpoint Research, says consumers will increasingly be choosing true wireless headsets because of the convenience. In the manufacturer’s constant publicity, the concept of real wireless headphones is “the most useful and convenient smartphone accessories” is also rapidly spreading to consumers.

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