According to Bloomberg’s Jason Schreier, Ubisoft said in today’s earnings report that its next-generation games, which will be released this fall, will not go up in price, priced at $60, the same price as this generation version of the game. This means that Ubisoft’s first generation games are sold for the same price as this generation version. Take Two has previously announced a $70 price for the next generation version of NBA 2K21.
Asked about the pricing of next-generation games released after this fall, Ubisoft did not respond positively: “We’re focusing on Christmas, and we’ve decided that these games start at $60.” “
The current pre-order price for the Watchdog: Legion Xbox One version on GameStop is $59.99, supports Microsoft’s smart distribution technology and can be upgraded to Xbox Series X for free.
Media VentureBeat said Ubisoft’s comments were aimed primarily at the U.S. region, where players have seen many gaming companies raise the price of newly released games over the past decade.
Market pressures may make it hard for companies like Ubisoft to resist the temptation to raise prices. If the outbreak continues to rage in the U.S. into 2021, people may find that they have no where else to spend entertainment than play games. With such a request, Ubisoft knew it might be lucky to make more requests.