Apple said it would donate all proceeds from the Apple TV documentary “Good Trouble” to the museum,media CNET reported. This is a documentary about the late congressman and prominent black civil rights pioneer John Lewis. In honor of Lewis, who died earlier this month, Apple will donate the proceeds of the documentary to the National Civil Rights Museum and the Museum of African American History and Social Culture. The documentary can be rented through the Apple TV app.
“We feel it is appropriate to support two cultural institutions that continue their mission of educating people everywhere to pursue equal rights.” Lisa Jackson, Apple’s vice president of environmental, policy and social activities, said. “The life and role models that John Lewis represents compel each of us to continue to fight for racial equality and justice.”
The documentary covers Lewis’ life, “from the audacious teenager on the front lines of the civil rights movement to the legislative strongman throughout his career.” Apple also curated a podcast set about Lewis.