Only two groups were advertisers in 54 percent of the ads that anti-vaccine groups showed on Facebook

Only two groups were advertisers in 54 percent of the ads that anti-vaccinegroups showed on Facebook

By Vaccines Stock Photos People who advocate anti-vaccineism that preventchildren from being vaccinated have become a major threat in modern society, such as the recent outbreak of measles that has become a problem in the United States and elsewhere. It turns out that more than half of anti-vaccine ads were advertisers, although such anti-vaccine groups had their claims displayed on Facebook and other social networks as advertisements.

Only two groups were advertisers in 54 percent of the ads that anti-vaccinegroups showed on Facebook

Ads that appear on social networks such as Facebook are easy to spread and affect the thoughts of many people. In the past, anti-vaccine groups have shown “ads against vaccine intake” on Facebook, and infectious diseases that should have already been eradicated under the influence of anti-vaccine groups have become once again prevalent, and “New Three-Kinds Mixed (MMR) Vaccines and autism are irrelevant.” In response to the problem, Facebook has announced that it will take steps to “prevent the spread of misinformation related to vaccines.” On December 13, 2018 and February 22, 2019, when anti-vaccine ads were not banned on Facebook, the American research team investigated vaccine-related ads that were actually displayed on Facebook. The survey was conducted using a platform called Ad Archive, introduced by Facebook to make ads more transparent and analyzed. With Ad Archive, you can use search words to discover ads that have already expired or that actually appear only to specific targets. The study found that more than 300 vaccine-related ads were displayed in the two days covered. Of these, 163 (about 53%) were vaccine-recommended and 145 (about 47%) were anti-vaccine ads. Although there was no big difference in the number of ads, the median advertising cost paid to Facebook was significantly higher for anti-vaccine ads, and the number of times users were shown ads was more likely to be anti-vaccine groups. It was suggested that there was a wealth of funds from anti-vaccine groups.

Only two groups were advertisers in 54 percent of the ads that anti-vaccinegroups showed on Facebook

  the researchers also surveyed anti-vaccine and vaccine-recommended advertisers. They also found that a total of 27 anti-vaccine advertisers, 83 vaccine-recommended advertisers, and a relatively small number of anti-vaccine ads were displayed by a relatively small number of advertisers. Even more surprising, the research team cited 54 percent of the ads that anti-vaccineists showed on Facebook, including the World Mercury Project and Stopory. Two organizations, Vaccinations, are advertisers. The World Mercury Project is run by Former President John F. Kennedy, Robert F. Kennedy, Jr., Vaccinations is run by Larry Cook, an anti-vaccine activist. These groups have repeated the anti-vaccineist claims, but they have apparently spent a lot of money on advertising to spread anti-vaccine claims. “Many people may think that the anti-vaccine movement is a grassroots movement by children, but there are a few powerful people behind it,” said Amelia Jamison, a researcher at the University of Maryland. “We can tell from the analysis of our Facebook ads that we have.” Facebook has already banned anti-vaccine advertising, but anti-vaccine groups are familiar with advertising systems on social media and say, “Find loopholes in the rules, There is also a strong concern that there is a possibility of developing claims to induce anti-vaccines in a way that does not fall under regulation.” Mark Dredze, a researcher at Johns Hopkins University, commented, “For thousands of dollars, a small number of anti-vaccine groups can send their messages to target people and exploit public health vulnerabilities.”

Only two groups were advertisers in 54 percent of the ads that anti-vaccinegroups showed on Facebook

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