Apple has revealed that it has invested billions of dollars in building maps apps and related services to compete with Google Maps services. Apple made the revelations in response to an antitrust investigation by the U.S. Congress into technology companies. In addition to Apple, Amazon, Facebook and Google have all responded to antitrust questions raised by the House Judiciary Committee.
The companies are being investigated for various transactions in the digital market as part of an ongoing antitrust investigation.
Asked how much it spent on the mapping service, Apple replied that it was “billions of dollars.” Apple executives have previously suggested that the cost of the map project is high and essentially “starting from scratch”, but has not disclosed the costs involved.
To create a new map service (Apple Maps, launched in conjunction with iOS 12), Apple collects a wealth of map, navigation, route and image data from dedicated platforms such as map mapping vehicles. Years of effort have resulted in iOS’s unique mapping product, with highly accurate mapping, rich routes, and the integration of information about public transportation.