After India, the United States is also considering a move against TikTok. On July 6, U.S. Secretary of State John Pompeo told Fox News that the U.S. government is considering banning TikTok and other Chinese social media applications. A day later, President Trump confirmed the news. Today,media reported that Microsoft is in talks to buy TikTok, and the deal is likely to close next Monday. Trump told the media on July 31 at U.S. Air Force One that he would ban TikTok from operating in the United States.
Trump has long claimed that TikTok is a threat to U.S. national security and has said he will block it. This means that Byte Dance’s TikTok, which operates in the US, is under threat, and the news of Microsoft’s acquisition of TikTok, if true, suggests that ByteDance is compromised with the US.
ByteDance’s latest response to the rumor that TikTok will change hands is that the company does not comment on rumors or speculation.
The news sent a flood of TikTok users to social platforms condemning the potential ban, and the article received thousands of comments within minutes.
Earlier, Amazon asked its 500,000 employees to remove TikTok from their phones in an email to the company, citing “security risks”, but later reversed the order, and a spokesman responded with “email errors.”
A time bomb has flown in from the United States before the blow to India has slowed down. Although the ban has not taken shape, many users in the US are ready to say goodbye to TikTok in advance, and local internet giants are starting to take a swipe at TikTok.’
But unlike India, the process would be much more complicated if a ban were to be imposed in the US. Under the multi-interest game of government, users, enterprises, etc., will TikTok really lose this important city pool in the United States?
Say goodbye early.
“Now I’m scared and depressed, and TikTok was my only source of happiness throughout the outbreak, and if it was disabled, I didn’t know where to go to watch those funny videos.”
Michael, 15, always felt unacceptable after hearing that Tik Tok might be banned by the US government. As a TikTok enthusiast, the app has taken up 90 per cent of his life, and the remaining 10 per cent, as he puts it, “just for sleeping”.
Since its launch in August 2017, TikTok has quickly become a “Gen Z” like Michael, almost becoming an exclusive app for this group. As bad news came from the secretary of state and the president, a “#如何才能继续使用TikTok” became the most important topic of recent discussion among young Americans. (Generation Z, a generation born between 1995 and 2009.) )
“Using a VPN to turn the wall over to Canada” has become the choice of most people, for the generation of people who grew up on the Internet, technology is not a problem, geographical restrictions can be easily cracked. Canada was chosen because Australia, after India, also indicated its intention to disable TikTok.
But for generations of the z-generation, which advocates freedom and independence, silent acceptance is not their only option, and breaking the rules to fight for their rights has become a popular choice after VPNs.
“We’re going to rebel, if the ban does work.”
The news of the recent success of the “Put Trump Doves” campaign on TikTok is still fresh in my mind, and it’s not entirely impossible for this group of young people to launch a new “TikTok War” again.
“After all, our privacy and data are already an open secret, and platforms like Facebook and YouTube already have all of our data before TikTok, so if they want to disable TikTok for privacy reasons, shouldn’t all social apps be blocked?”
While ordinary users like Michael are still struggling to keep TikTok, the red-hot men with huge fan base on TikTok are more sensitive to the potential crisis, and many of them have begun to hold “farewell ceremonies” for TikTok in advance to minimize the risk.
@onlyjayus, who has nearly 8 million followers on TikTok, has expressed her displeasure at the government’s possible ban on TikTok in two recent videos, but has also been honest about keeping herway.
“I’m really sad to hear that, and if I can, I hope this ban doesn’t go into effect. But just in case, you can follow my Instagram or YouTube, and we can meet again there. According to @onlyjayus, she added 2,000 followers to her Instagram in the 24 hours after the “farewell” video was posted.
Since TikTok entered the overseas market, it has captured a large number of young users on platforms such as Facebook and Google.
As of April 29, TikTok had more than 2 billion downloads worldwide, according to Sensor Tower Store Intelligence. Nearly half of India’s downloads and more than 200 million monthly active users make tikTok’s biggest overseas market, followed by the United States with 165 million downloads.
In the first big market is still uncertain, and now facing the risk of being banned by the U.S. government, double blow, TikTok’s two years of good results overseas look like lying to the end. But this is a great time for america’s established internet giants to regain their young users.
If you don’t think about the troubled 800 advertisers boycott, Zuckerberg should now be laughing behind his back.
Zuckerberg’s continued demonisation of TikTok began when the global social giant Facebook’s sense of crisis came to a head after TikTok took its place in the minds of young people.
In a speech at Georgetown University in Washington last October, Zuckerberg cited Tik Tok as an example, citing the rise of Chinese Internet companies as a threat to free speech in the United States.
“Ten years ago, almost all of the major Internet platforms came from the US, but today, six of the top 10 Internet platforms are Chinese. More dangerously, TikTok has become a Chinese adversary that we can’t ignore, is this the internet we want? “
A former Facebook executive read Zuckerberg’s remarks, saying, “Facebook is so angry that TikTok is the only thing they can’t beat, so much so that they have to turn to geopolitical arguments and lawmakers in Washington to help them.” “
In addition, Zuckerberg launched the TikTok independent short video app Lasso in November 2018 and reels, a new feature very close to TikTok, on Instagram in November 2019, in an effort to counter Zhang’s strong attack.
But to its disappointment, the two have not stirred up much in the short video world since its launch: a year after launch, Lasso had 425,000 downloads, a fraction of the number downloaded by TikTok in the same period, while Reels has only entered brazil, France and Germany, a long way from opening up the global market.
But the Indian government’s ban on TikTok gives Mr Zuckerberg a godsend.
On the third day of the ban, Facebook began testing Reels in India, and a week later officially launched the feature in the country.
“India has always been our primary target market, with a large user base and strong consumer demand. What’s more, video has become a popular social way for a wide range of Indian users, so we’re excited to expand Instagram. “
Vishal Shah, Facebook’s vice president of product, explained Reels’ chances of landing in India at the time, adding that Facebook would close Lasso at the end of the month “to focus on Reels.”
Instagram had more than 165 million active users in India last month, according to App Annie. With TikTok banned, a flood of red people are flocking to Instagram, and in time, it won’t be far from over taking on TikTok’s 200 million monthly lives.
And while Instagram Reels can grow rapidly with this market gap, it will eventually replace TikTok, depending on the direction of its products.
“First, Reels can find the entrance at first glance, unlike TikTok, and it takes one more step to get into the start of the video; There are pictures on Instagram and a variety of videos, watching different videos of the entrance is not the same, in short, the operation does not feel as simple as TikTok. “
Pai, an Indian content creator who moved from TikTok to Instagram, said after a week of working on a video with Reels that Instagram needs to completely replace TikTok and know how to make the trade-offs in addition to constantly iterating its features and settings, “perhaps it would be better to make this feature into an app.” “
In addition, like Instagram, video giant YouTube plans to launch Shorts, a short video app similar to TikTok, by the end of the year.
It is conceivable that if the US ban on TikTok comes true, the short video market is bound to unleash another round of killings among the established internet giants. And the TikTok, who led them into the field, is no different from being hit back to form, and Zhang Yiming’s road to the sea will face a dilemma.
Can the U.S. get rid of TikTok?
Until now, TikTok has been a proud go-to-the-sea general.
In just over two years, TikTok has captured 2 billion downloads and 800 million months in more than 150 countries and regions around the world, capturing the young group of Generation Z, whose parent company, Byte Dance, once has a market value of $100 billion.
Now, in India, the biggest overseas battleground, and in danger of being banned by the US, the second-largest market, “content regulation and privacy security” has become the main trigger for TikTok’s global crisis.
In response, TikTok said in its latest global transparency report that it had removed more than 49m video violations in the past six months, including 16.5m in India and 4.6m in the US, as a sign of its commitment to regulating content.
The report also noted that TikTok did not take full care of applications submitted by governments and law enforcement agencies that wish the platform to remove or restrict content. “If we believe that a report has no legal effect, or if the video does not violate our standards, we may not take action on its content.”
Despite TikTok’s repeated statements, as things stand, its living conditions in overseas markets are not encouraging, but can it really give up TikTok easily for the US?
“As far as I know, the U.S. government has never disabled any of the applications.” Jennifer Golbeck, a professor at the University of Maryland who specializes in data privacy, said in an interview.
“But that doesn’t rule out the possibility that the ban will happen, and if they do, I think the government needs to pass a law to get Apple and Google to install TikTok in their app stores, even though neither company wants to do that, since TikTok has been the most downloaded app in the two app stores in recent months.” Jennifer Golbeck said.
“I wouldn’t be surprised if the U.S. eventually banned TikTok.” Jennifer Golbeck added, “Who can predict what Trump will do next?”” “
Oded Vanunu, a security expert at Check Point Research, agrees that TikTok should not be banned. “TikTok does have some privacy security issues, but to be honest, I don’t think it’s as serious as the privacy issues caused by hundreds of other apps.” “
For example, he referred to the “Cambridge scandal” of facebook, the social networking giant. Before the 2016 U.S. election, Cambridge Analytica, a political research firm, collected the personal data of millions of users without their consent.
“But,” Oded Vanunu said, “the U.S. government has not banned Facebook, and it doesn’t have a plan.” “
Thus, even if there are privacy security issues, TikTok is not prohibited, after all, there are not a few companies with the same problem. Moreover, the opposition of hundreds of thousands of users and the interests of the two app stores will not be as simple as banning TikTok in the US.
In Zuckerberg’s words, TikTok is the first Chinese rival he has ever met in the global market. For Zhang, TikTok is the only hope for Byte Dance’s strategy.
Now, TikTok, who has been on the road, faces the biggest challenge since the sea, and how to bounce back in the Indian market, avoid it in the US, and how to dispel privacy concerns in overseas markets will be key to the realization of Mr Zhang’s global ambitions.