Apple’s share price has risen 70 percent over the past four months as the epidemic continues to cloud the situation. This is closely related to the overall strength of U.S. stocks in the overall environment, but Apple’s performance is still particularly bright. Since the u.S. stock market hit its lowest point on March 23, Apple’s shares have risen ahead of major rivals in the tech sectors such as Microsoft, Amazon, Google and FB, and have outpaced the broader Standard and Poor’s 500-stock index.
Last quarter, apple failed to meet its previous revenue forecasts due to the outbreak, and in the face of uncertainty about the future, it also did not report its revenue target for the current quarter. But three months later, Apple delivered an almost perfect answer. Revenue growth returned to double digits, with the iPad and Mac businesses rising strongly during the outbreak, with almost every business breaking through.
Apple’s CFO Luca Maestri predicts that, based on current conditions, iPad and Mac performance is still likely to grow very strongly in the next quarter. Apple.
The productivity needs of the outbreak catalysing.
Apple’s growth engines for the quarter were Macs and iPads.
Over the past two years, The business performance of Mac and iPad has been in a state of “stability and local volatility”. It is often a short-term sales increase after the release of a new product, but then a corresponding decline.
But the outbreak changed everything. Over the past six months, more and more students and office workers have started telecommuting and learning online classes, driving the sale of productivity learning tools. This year Apple hasn’t released any new Mac or iPad products, only regular performance updates to the MacBook Air and iPad Pro, or even a formal press conference, but their performance is still unstoppable.
Mac sales grew 22% year-on-year and iPad grew 31% year-on-year in the quarter. The last time Mac sat at such a strong rate of growth was in the fourth quarter of 2017, when the iPad had its strongest growth since 2013.
Demand during the outbreak brought new users to iPads and Macs. About half of apple’s Mac and iPad buyers in the current quarter bought the product for the first time, CFO Luca Maestri said on a earnings conference call. Greater China’s iPad sales are breaking through the record, which is inextricably linked to the demand generated by a large number of students in online classes at home. The iPad’s long-standing product advantage in the tablet space has transformed into a business performance at this particular time.
At one point, huge demand for products led to a shortage of iPads and Macs. On a conference call, Tim Cook said the current production chain for Macs and iPads is tight, but Apple will increase capacity as soon as possible to prepare for continued growth in demand for products that may continue to grow later. As the back-to-school season approaches, student demand for productivity tools will not wane, and Luca Maestri says that, as things stand, iPad and Mac performance is still likely to grow very strongly in the next quarter.
Apple’s Q3 results report, the iPhone in the overall market contraction of 7%, the overall sales growth of 35%. Cnbc.
Mobile devices that grow in adversity.
During the outbreak, work and learning tools became just needed, more people chose to save money on mobile phones, and the entire smartphone market was shrinking.
According to IDC’s latest market report, global smartphone shipments fell 16% in the past quarter compared with the same period last year. All smartphone giants, including Samsung, Xiaomi, OPPO and even Huawei, saw their shipments fall year-on-year, with only Apple growing. The increase is largely due to the release of the new iPhone SE in April, which allowed Apple to grow in a tough environment and bring the total number of active iPhone users to a new record high.
But the iPhone SE also lowered the average price of the iPhone, so while iPhone sales surged, sales in the quarter were up only 2% year-on-year, and the iPhone’s share of Apple’s revenue was at an all-time low of 44%.
As the smartphone market matures and technology slows, the cycle of change for iPhone users is growing. This is the main reason for the volatility of iPhone sales over the past two years. The iPhone, which dominates the high-end market, was first affected by the saturation of the market. By this year, when the market as a whole began to mature or even decline, the iPhone’s continued appeal to users was again highlighted. Apple’s basic disk is still stable.
At the same time, there is good news in Greater China, which was previously widely regarded as Apple’s “soft spot”. Only two big brands in China’s smartphone market, Huawei and Apple, saw sales and market share growth in the quarter, Reuters reported. Apple has seen a 35% sales increase against a 7% contraction in the market as a whole.
The positioning of the iPhone business is quietly shifting. It is no longer just the most profitable “money-printing machine”, but has become apple ecology “knocking on the door”. Over the past year, both the iPhone 11 Series and the iPhone SE have bucked the overall trend of rising prices in the mobile phone market. Apple sacrificed some of its iPhone revenue to steady sales and user numbers during tough times.
Sales of wearables have also been negatively affected by the outbreak. Demand for Apple Watches and AirPods also appears to have declined after fewer people went out. The closure of offline stores has also dampened enthusiasm to try on the Apple Watch and buy it. Growth in this segment of the business has slowed rapidly in the past six months, from 48% year-on-year growth to 17% last year, returning to a relatively stable track of development.
Tim Cook says the outbreak has been a positive driver of Mac and iPad sales, and has backfired on iPhones and wearables. The impact offset sands on each other, and sales of Apple’s hardware as a whole continue to grow rapidly. This is rare in the six months that have been shrouded in the epidemic.
Q3 reported strong performance from Apple’s online digital services, with the App Store, Apple Music, cloud services and other content services all recording record high revenue. Apple.
Unlike hardware performance, which fluctuates with the season, Apple’s service business is less seasonal. Whether it’s spring, summer, autumn and winter, users need to listen to music and buy apps. Over the past few years, this segment of the business has continued to grow month-on-month, becoming the “engine” and “stabilizer” of Apple’s business.
Apple’s services totaled $13.2 billion in the quarter, up 15 percent from a year earlier, but a slight decline from $13.3 billion in the previous quarter, ending 12 consecutive quarters of quarter-on-quarter growth.
During the conference call, Tim Cook explained the negative impact of the outbreak on service revenue. Sales of AppleCare services have taken a hit since the store closed, while advertising was also hit by the overall downturn.
But at the same time, online digital services are performing strongly, with the App Store, Apple Music, cloud services and other content services all recording record highs. Today, 550 million users have purchased at least one subscription service on Apple’s platform, an increase of 130 million from the same period last year. Apple’s online digital service is growing at no as fast as giants such as Spotify and Netflix.
The new iPhone SE, released in April, has allowed Apple to grow in tough environments, with the total number of active iPhone users at a record high. Apple.
From hardware to software, Apple has delivered an almost unassailable financial report.
Smartphones have had the broadest market in the past few years and have been the focus of competition for most companies. The technology’s escalating tactics seem to shake Apple’s lead all the time. No matter how the outside world sings about the iPhone’s backward parameters, questioning the iPad and Apple Watch as “pseudo-demands”, Apple never responds, but keeps its pace of development, optimizes and adjusts its products.
Adhere to the long-term development path, the accumulation of technical and product advantages, and ultimately lead Apple out of the downward environment. Achieved a full range of performance growth.
On a conference call, Apple officially announced that new iPhone products for this year will be delayed by several weeks and will not be available until October at the earliest, which could affect performance next quarter.
Apple has yet to give a results guidance for next quarter until the uncertainty of the outbreak is completely removed. But that didn’t dampen investor enthusiasm, with Apple’s shares rising more than 7 percent in after-hours trading after the results, hitting a new all-time high with a market capitalisation of nearly $180 billion.