According to Indian media reports, recent industry analysis consulting firm Counterpoint Research published research data, due to the new crown virus epidemic on the serious impact on economic activity, the second quarter of this year, India’s smartphone market, although more than 1 million high-end models shipped, but a sharp decline of 32% compared with the same period last year. The high-end model is a smartphone that costs more than 30,000 rupees (about 2,800 yuan).
In a research note released by Counterpoint Research, an analysis consultancy, india’s nearly 40-day blockade due to the outbreak of the new crown virus brought nearly zero shipments of high-end smartphones in India in April, the biggest contribution to a sharp drop in shipments in the second quarter.
“Despite this, high-end models remain one of the least affected segments of the smartphone market,” the consulting firm added. In the second quarter of the entire Indian smartphone market, high-end models received the highest share ever, accounting for more than 4% of total smartphone shipments. “
High-end models such as OnePlus’s new 5G Version of the OnePlus 8 Series, as well as Apple models that are back on the market, have maintained a good market performance in India’s high-end smartphone market.
In addition, in the second quarter of the Indian smartphone market, more sellers are also working on high-end models in order to improve profitability while increasing the brand’s visibility in the Indian market.
5G has become the standard for high-end smartphones, and South Korea’s Samsung Electronics Co. and Apple are expected to launch their own 5G smartphones in india soon, according to a study by the consultancy.
In India’s high-end smartphone market in the second quarter, OnePlus overtook Samsung Electronics co. to regain market share with a market share of 29%. Apple fell to third place in India’s high-end smartphone market share in the second quarter as competition intensified, the study said.
“India’s high-end smartphone market is growing as some smartphone sellers change their strategies to target consumers with all different spending abilities,” the study said. Xiaomi, OPPO and Vivo have all entered the high-end smartphone market, which is no longer a monopoly of a handful of oligarchs, including Samsung Electronics, Apple and OnePlus. “
For example, the vivo V19, a vivo brand, was the second-best seller of high-end smartphones in India in the quarter.