In November 2017, Facebook first introduced a chat plug-in to allow businesses to make better use of Messenger messaging services on their websites. But for visitors, this requires them to sign in to Facebook first, resulting in a persistently low usage of the plug-in. But now, things seem to have a bit of an album. Media reported that Facebook has offered a new Messenger chat plug-in to corporate sites to attract non-Facebook visitors.
An earlier version of the plug-in was more suitable for small businesses that lacked the power to develop themselves, but the requirement to log on to Facebook first was a big barrier to its ability to interact and was a bit laborious to sell to corporate customers.
After all, some visitors simply want to submit their queries anonymously, fearing that the company will continue to disturb themselves through the Messenger service. The good news is that Facebook says it has updated the plug-in.
On the one hand, visitors can continue to talk to businesses as guests even if they are not logged into Facebook. On the other hand, businesses can continue to use the same tools to manage conversations with these online users, regardless of whether customers log in or not.
“As a developer, it’s still a lot easier to convince businesses to use live chat products for all customers,” says Soma Toth, founder of Recart.
In addition, the updated Messenger web chat plug-in introduced a new look and look, with Facebook claiming that the new plug-in resulted in 45% more chat interactions during testing than in the past.