Microsoft has been in talks with Byte Dance to buy TikTok’s U.S. business for weeks, and U.S. President Donald Trump told reporters on Friday that he intends to ban TikTok. Microsoft co-founder Bill Gates said in a recent interview that Microsoft has invested heavily in China, so TikTok’s U.S. data will be secured by Microsoft. He also said Microsoft would not take any “hostile” action against TikTok.
After Reuters reported on Friday that he intended to ban TikTok, the number of downloads from TikTok’s four rivals, Triller, Byte, Dubsmash and Likee, surged over the weekend, Reuters reported, citing Apptopia data.
On the other hand, one of the four competitors is still a Chinese company behind it. Adam Blacker, an analyst at Apptopia, says TikTok’s biggest competitor is actually Likee, which has more than twice as many installed applications in the U.S. in the past six months as the second Triller. The Likee was launched by BIGO Technology, a subsidiary of the Chinese company Reunion Group, which has a competitive relationship with ByteDance.