According tomedia reports, Google has injected new movie slides into the top-line app of the Android TV interface, which will make it easier for users to find what they might like. It will include Google-curded TV shows, movies, app recommendations, and sponsored content. Google says “each source will be clearly identified in the content to give users transparency” so that users can distinguish between carefully curated recommendations and paid ads.
Like Netflix’s TV app, if a user pauses one of the shows, it starts playing previews.
Recommending popular, relevant content and apps may be useful for most people, but some people may not be too excited to see the huge ads above the home screen.
Another update to Android TV is the adjustment of the subscription process to make it easier to subscribe to paid subscriptions. Typically, users will need to pick up their phone to pay, or struggle to fill in their own identification using the TV remote control, and the new feature allows users to authorize payment and automatically set up a subscription by linking a Google account on an Android TV with a few clicks.
Normally, Android TV doesn’t have many updates, so why not this time? According to rumors, Google may be preparing for its next streaming device. Earlier, the media has been exposed a device codenamed “Sabrina”, allegedly running an Android TV, as well as a remote control with Google Assistant. Of course, only time will give us answers.