According tomedia reports, it now appears that Etsy sells only two products: masks and all other products. The craft and antiques market just reported second-quarter earnings. The company said it helped sell $346 million worth of homemade masks during the new crown pandemic — 14 percent of sales for all small businesses on the platform.
Four million people bought masks on Etsy alone, but nothing else, and 112,000 sellers sold homemade masks on the platform.
If “masks” are classified as home-grown products in Etsy’s financial results, they will rank third across the site — less than the $740 million in home goods and furniture, $362 million in jewelry and accessories, but they will be ahead of the $333 million in handicrafts. Masksales are well above $87 million for beauty and personal care.
While these sales may seem encouraging, it has to be noted that they may not be sustainable: CEO Josh Silverman said on a conference call that they are “very volatile” and unpredictable.
But just as other online merchants see people trapped in their homes, home orders have generally boosted Etsy sales. Etsy said 18.7m new and “reactivated” buyers arrived in the second quarter, hoping to find a target for those buyers so they could stay on the platform.