2020 is quite a magical year, so we didn’t seem so surprised to learn that Samsung only has a glass back cover for its Galaxy Note 20 Ultra flagship. Compared to the Note 20 Ultra, the Galaxy Note 20 model has many hardware trade-offs. But if consumers know that it only comes with a cheap plastic back cover for $999, then the Note 20’s sales may be even tougher.
The Note 20 Ultra offers three color schemes (pictured from: Samsung)
When we heard a few weeks ago that the Note 20 was much worse than the Note 20 Ultra, we thought the starting threshold for the Note 20 series would be even more attractive. As long as the price is in place, the polycarbonate back cover is not a difficult thing to say.
At Wednesday’s Unpacked 2020 launch, Samsung announced the Note 20’s detailed specifications and mentioned its love of plastics. However, the term “polycarbonate enhancers” did not appear in the press release.
The Galaxy Note 20 also offers three color schemes.
When Samsung product designer Dong Hub Kim marketed the Galaxy S5 in April 2014, his main goal was “the availability of a more user-friendly, friendly design” when the latest Note 20 was applied:
We want to bring a more enjoyable feeling, such as a better grip. Plastics are warmer in texture and, if used with metal, may be more bulky and icy.
Polycarbonate materials are also the best solution in terms of visual and volume expression, and we believe users will appreciate this warm and friendly feel and symbolize a better design concept.
Screenshot of youTube video (via Samsung)
Samsung also used plastic on tablets that year, but as technology evolves and time goes on, this regression could have some unintended consequences.
While The OnePlus Nord’s plastic frame is easily distorted, the target consumer group is reluctant to accept it, given that it costs only about $450.
But the Samsung Note 20 starts at close to $1,000, and even if you put the same thing on Apple, we can’t imagine consumers spraying a $1,000 plastic iPhone.