StrategyAnalyticS: Q2 tablet market growth in 2020 is at a six-year high.

On August 6th, a new study released by Strategy Analytics showed that consumers and business customers are still buying tablets despite economic growth during the outbreak, with Q2 tablet shipments up 17 percent year-on-year in 2020. Eric Smith, Director of Connected Computing Services at Strategy Analytics, said: “Tablets have evolved from entertainment devices in their heyday to devices that can handle work and school tasks, broadening the choices consumers and business customers face when upgrading or purchasing new devices in the new normal. “

StrategyAnalyticS: Q2 tablet market growth in 2020 is at a six-year high.

Chirag Upadhyay, senior research analyst at Strategy Analytics, added: “Apple’s latest iPad Pro model is selling well because consumers need devices with keyboards to get their jobs done at home. Microsoft’s latest Surface Pro, Surface Book and Surface Go devices give it an edge over rivals in the Windows removable tablet segment, which is more focused on updating laptops during commercial updates. Amazon’s huge success in launching its next-generation Fire HD 8 tablet in the middle of the quarter was helped by a fixed audience for online retail, while brick-and-mortar retail ingresss. “