TikTok today released the first TV app called More on TikTok on its Amazon Fire TV device,media reported. Amazon spokeswoman Delaney Simmons confirmed in an email to The The, that the app will filter video playlists and compile from the mobile TikTok app. It will also include interviews with creators and other one-minute limits for hyper-TikTok phones.
“We’ve always wanted to connect with our users by adopting streaming devices like Fire TV, how we can provide them (users) with more dynamic experiences, and some how we feel that bringing content to (Fire) TV is the next step,” Nick Tran, TikTok’s global marketing director, said in an email to The Verge.
TikTok is experimenting to determine how well its mobile video format works on tv screens, Business Insider reported. More on TikTok is a viewing-only channel, so users will not be able to upload videos or exchange coins without user login or account information. It will be free to use and there will be no ads when it is published.
In addition, the TV app will add two new content categories: In Studio, which will interview stars on TikTok, and This is TikTok, which will focus on creators.
Amazon said the use of mobile-based Fire TV apps such as Facebook Watch, Peloton, MasterClass and Audible increased significantly in the first six months of this year, largely because people stayed at home during the new Crown pandemic.
More on TikTok on the TikTok app is now available on all Fire TV devices in the United States. Users can simply activate by saying “Alexa, open More on TikTok”.
After President Trump threatened to ban TikTok from entering the United States, Microsoft said on Sunday it was in talks to buy a stake in TikTok from China-based parent company Byte Dance. On Wednesday, rival Instagram launched a TikTok competition in 50 countries called Reels.