Beijing time 7 news, as the new crown epidemic continues to spread around the world, smartphone sales channels are turning to the network. Nearly 30% (28%) of global smartphone sales in 2020 will come from online shopping, according to forecasts from Strategy Analytics, a US research firm, prompting mobile phone makers and operators, which have previously focused on brick-and-mortar sales, to adjust their strategies.
According to Strategy Analytics, online shopping will account for 28 per cent of global smartphone sales by 2020, up 4 percentage points from 24 per cent in 2019 and a record high.
Smartphone makers are also actively pushing for e-commerce. In the “6.18” promotion, Apple Inc. of the United States has implemented a rare price cut in its history on Alibaba Group’s e-commerce website. In addition, Huawei’s e-commerce-centric brand Honor (HONOR) performed strongly.
In the context of the unpredictable end of the global outbreak, it is difficult to expect a recovery in store sales. Apple, which has also been affected by the outbreak, has yet to fully restart its direct stores in the U.S. According to Strategy Analytics, retail and large communications operators with a large number of brick-and-mortar stores will be negatively affected in the future.