Recently, according to overseas media reports, Honda has applied to the U.S. Patent and Trademark Office (USPTO) CR-Z trademark application. The trademark has been accepted and has not been reviewed. The CR-Z is a hybrid sports car owned by Honda, which was officially discontinued in 2016 and has not yet been launched. Honda has abandoned the Civic Coupe, Fit and Manual Accord in North America to maximize profits, so it’s not certain whether it is planning to bring back sports models like the CR-Z.
In addition, it has been reported that Honda’s registration of CR-Z is intended to protect the trademark from other brands.
Honda introduced the CR-Z in February 2010, a hybrid two-door two-seater sports car. In terms of power, it consists of a 1.5-litre engine plus electric motor, which is available in a matching CVT or six-speed manual transmission.
According to statistics, 2011 was CR-Z’s best year in the United States, with 11,330 units sold. 4,192 units were sold in 2012, but CR-Z sales have declined year by year since 2013, with only one sold in 2016.
As of the end of the shutdown, Honda’s CR-Z had sold only about 40,000 vehicles in six years.