By Prographer_.A.Google has revised its policy on political advertising and announced on its blog that it will “strengthen regulations on targeted advertising and other political ads.” The revised policy will be held worldwide from January 2020 in the UK, which is due to hold a general election from the end of 2019. An update on your political ads policy https://blog.google/technology/ads/update-our-political-ads-policyGoogle issues harsh new restrictions on political ad targeting – The Verge https://www.theverge.com/2019/11/20/20975054/google-advertising-political-rules-twitter-ban-election-uk-general-2020 – In the United States, political ads are not legally regulated at the time of article creation. Ahead of the november 2020 presidential election, the election campaign using political advertising on the Internet is expected to intensify, and companies are increasingly tightening restrictions on political advertising. In October 2019, Twitter became a hot topic when it announced a “total ban on political advertising.” Twitter Announces “Total Ban on Political Advertising” – GIGAZINE
Scott Spencer, Vice President of Product Management and Advertising at Google, said: “Given the recent concerns and discussions about political advertising and the importance of trust shared in the democratic process, We want to restore voter confidence in political advertising that may be seen on Google’s advertising platform.” On Google’s advertising platform, “search ads” that appear on Google in response to a search for a specific topic or candidate name, “YouTube ads” that appear in YouTube movies, and “YouTube ads” that appear on websites “Display advertising” is being offered to political advertisers.
In the past, Google used to target ads based on voter records and political affiliations, while micro-targeting, which uses personal interests and behavior patterns to identify and advertise, has never allowed political ads. However, with this change in political advertising policy, Google has announced that it will limit targeting of political ads to only age, gender, and rough residential areas. According to Google, contextual advertising, such as “serving ads to people who read or view economic articles,” will continue to be allowed. It also prohibits misleading expressions and claims, false expressions and claims, and advertising using deep fakes because it “significantly undermines participation in elections and democratic processes and trust.” “Political debate is an important part of democracy, and no one can adjudicate on the subject of all political claims, objections and ideas. As a result, we expect that the number of political ads that Google can handle is very limited, but we will address clear violations,” Spencer said, adding that he intends to tighten restrictions on the content of political ads.
By PhotoMIX-Company, which advocates transparency in political advertising, Google has previously reviewed election ads in the United States, the EU, and India, including the content of ads, advertisers, advertising costs, and the number of people who have seen ads. We publish a transparency report detailing ad targeting. From December 3, 2019, Google has expanded the scope of transparency policies in the United States and has made it clear that it will apply it not only at the national election level but also at the local election level. Google says it plans to make changes to its political advertising policy in the UK by the end of 2019 and globally on January 6, 2020. “The Verge, one of the world’s largest advertising companies, has grown to more than 127 million dollars,” the technology media said, “the political advertising business developed by Google, one of the world’s largest advertising companies, has grown to more than 127 million dollars (approximately 13.8 billion yen), even if it is limited to the United States since June 2018.” He pointed out that even if we don’t go ahead with a “total ban on political advertising” like Twitter, the revision of the political advertising policy could have a significant impact on Google’s advertising ecosystem.