Hyundai’s new Ioniq brand will bring us three new electric vehicles and a new electric vehicle platform in the next four years, according tomedia CNET. Hyundai announced plans to spin off the Ioniq brand as a stand-alone brand for its electric vehicles.
The ioniq sub-brand’s first car, to be released in 2021, will be called the Ioniq 5, which will be based on the super-handsome Concept 45 hatchback, and Hyundai calls the Ioniq 5 a “medium-sized CUV (crossover utility vehicle). After the Ioniq 5, Hyundai plans to release two more models over the next four years, namely the Ioniq 6 sedan based on the ornate Prophecy EV concept car in 2022 and the large SUV Ioniq 7, which is scheduled to launch in 2024.
“The Ioniq brand will change the way the electric vehicle customer experience is modeled,” Wonhong Cho, Hyundai Motor’s executive vice president and global chief marketing officer, said in a statement. “With a new emphasis on connected living, we will provide an electrified experience that is essential to an environmentally friendly lifestyle.”
Interestingly, Hyundai also confirmed that while Ioniq will become its own brand, it will be sold at Hyundai car dealers along with conventional models of the hyundai car brand. This is different from the way the brand takes on Genesis. But that could benefit the new electric car brand, with dealers bearing less costs because, in theory, they don’t need to build new buildings, etc.
The Ioniq brand’s official debut in London turned the London Eye into a giant letter Q, representing the first part of the brand’s launch campaign, which it calls “I’m in charge.” The event aims to promote the environment of the Ioniq brand and to diversify its lifestyle.