Apple CEO Tim Cook accompanied U.S. President Donald Trump on wednesday to visit Apple’s facility in Texas. Cook said at a small press conference at the scene: Mac Pro is an example of American design, American manufacturing and American engineering! – I mean you don’t have to snare your iPhone all day and say it’s made in China, can you look here?
Mr. Trump told the media next door that he was “considering” exempting Apple from tariffs on China next month.
During the visit, protests also took place near Apple’s Austin headquarters, with opponents of Apple and Trump.
Mr. Trump’s new Mac Pro, which Mr. Trump received from Apple, is nothing special, but the event is also an observational material for Apple’s relationship with the White House, where their wonderful love-and-fall is far more interesting than the event itself.
Trump is in a hurry.
Mr. Trump’s recent days have been tough, and he’s been bothered by impeachment alone. Even if the eventual plan to impeach the president fails, the scandal, known as the Watergate scandal, can’t drag Trump out of the water, and stinks.
Coupled with China’s trade war and science and technology war are faning their own slap, the White House originally full of confidence want to press China on the ground friction, the result of hard and soft and do not get any good fruit to eat, but even the domestic community to offend a time.
It can be described as “the general election is on the horizon, the back of the enemy.”
Mr. Trump has packaged himself as a representative of America’s blue-collar class, and the difficult yelling of agricultural products and the constant layoffs have left the American class suffering from it, and the votes will not be allowed to do so. The closer you get to the election, the more frequent Mr. Trump visits the deep red district, and last month, on the 28th, Mr. Trump cut a ribbon at the Louis Vuitton (LV) factory in Texas.
That’s when the little partners may have asked, why Texas? Why is it always Texas?
The answer is obvious. Because Texas is important to Trump’s vote, or to the Republican vote.
The states, known as red, blue and swing states, represent the power of Republicans and Democrats in the states, according to the U.S. tendency to distribute votes in recent years: red for the Republican Party, blue for the Democratic Party, and purple for swing states that tend not to be obvious. Texas, the Republican-majority hard-core state, has not elected a Democratic senator since 1988. From the 1990s to the 2012 U.S. presidential election, Republicans beat Democrats in Texas by more than double-digit percentages, but in 2016 Trump won only 9% more votes than Hillary Clinton, and Republicans are certainly in a hurry to see the hardcore reds turn swing states. Still not hasten to the pre-election before the temporary hold Buddha feet, the implementation of appeasement means?
So after a trip to the LV factory, on November 20th Trump went to Austin, Texas, to visit Apple’s local factory, where Apple’s 2019 desktop Mac Pro is produced.
Mr. Trump’s love affair with Mr. Cook also stems from the interests of politicians, and Mr. Trump has been highly concerned about Apple, calling it “let manufacturing back to America” to attract votes long before he takes office, naming Cook to the White House’s Labor Policy Advisory Board immediately after taking office, adding that Apple is the White House. An important part of the U.S. manufacturing recovery plan. Cook has repeatedly rejected Trump, but has promised to contribute $350 billion to the U.S. economy over five years, and Apple will create or support 2.4 million jobs, either indirectly or directly.
So it’s not easy to grab back the precious production line, and Trump certainly sees it as a battle, a nod. In addition, as Apple’s new $1 billion campus in Austin broke ground, Mr. Trump, returning from a visit to the Apple plant, happily tweeted, “I’m broken for American workers.”
Apples are helpless.
Tim Cook is often portrayed by the media as a marketing genius, but in fact, his biggest contribution to Apple and even the global economy is actually the size of Apple’s super-supply chain.
In 1998, Mr. Jobs hired Mr. Cook, who has excellent supply chain control, as Apple’s senior vice president of global operations, and Apple’s global supply chain layout began. In those years, Apple’s new products were always called changing the world, but they always faced an awkward dilemma, called – insufficient capacity. In 2004, Apple’s product strategy shifted further to foreign manufacturing, with Cook’s involvement and leading role. The move cuts manufacturing costs and ensures the scale needed to produce some of the best-selling technology products in history.
Once the global supply chain was formed, we hardly ever heard of an iPhone that was undercapacity. Of course, we must thank the Chinese workers for their hard work and efficiency here.
The dream of “Made in America” still exists only in the minds of some people.
In 1988, Apple opened the Macintosh plant opposite the former Cupertino headquarters, and did not produce as much as Jobs had originally imagined until 1992, when Macintosh’s u.S. production line was completely closed.
Apple’s 2013 Mac Pro, which was made in the U.S., was nearly hamed by a tiny screw that led to the discovery of Caldwell Manufacturing, a component manufacturer that could produce 28,000 custom screws, and delivered 28,000 screws 22 times. If the Mac Pro production line had been in China, that would never have happened.
We’ve discussed with our previous Front View article that the Mac Pro production line’s stay in the U.S. is actually a “face project.”
In terms of Apple’s earnings, the Mac Pro isn’t the company’s most profitable product. In the last three quarters, the iPhone. Macs, iPads and wearables, including home devices, generated $33.36 billion, $6.99 billion, $4.66 billion and $6.52 billion in sales, respectively. In addition to the Mac Pro, the production and assembly of major products such as the iPhone, Mac and iPad remains heavily dependent on China and other Asian countries. More recently, Mr. Trump’s “bullying” strategy has kept the factories that make Mac Pros in Austin, but it has struggled to reverse the overall trend.
According tomedia, Austin-made Mac Prowills will soon be delivered to customers throughout the Americas, suggesting that Mac Pro units assembled in Texas will only be sold to the U.S., Canada, Mexico, and other countries, and that even the smaller Mac Pro smaller supply will not be able to meet Apple’s global supply capacity.
In addition, the single seed is also the support point of Apple and the Trump administration to pull on the issue of tariffs, Trump repeatedly shouted to Apple: want to avoid taxes? It’s made in the United States. Apple says: OK, the 2019 Mac Pro is available in Austin, Texas. Apple then submitted 10 applications for tariff exemptions to u.S. trade regulators for approval.
Apple is also pushing for tax exemptions for more products such as the iPhone, Apple Watch and AirPods, and the company will continue to pour money into U.S. suppliers in the future for what Cook calls “help from the president and other members of the government.”
Apple currently employs more than 6,000 people in Austin, Texas. The aforementioned new campus north of Austin will employ 5,000 people and is expected to create a total of 15,000 jobs in Austin by 2022. Apple’s move received a $40 million tax break, but the price of parts made in the U.S. will be at least three times higher than before.
So The Mac Pro is really expensive and “reasonable.”