Disney’s recent acquisition of 20th Century Fox TV Studio, the latest company to give up its “Fox” name, announced today (August 10 local time) that it will rename the studio’s brand to 20th Tv as part of a larger rebranding of all Of Disney’s tv studios,media reported.
In addition, Fox 21 Television Studios will be renamed Touchstone Television, a television brand that Disney stopped using in 2007, and the company is trying to remove the last vestiges of Fox’s name from its assets. Disney is also using a more important addition to ABC Studios and subsidiary ABC Signature to merge into ABC Signature.
This fall, new trademarks and end-of-life cards will appear on TV shows, including “The Simpsons,” “House of Fools,” “American Dad” and “Happy Burgers.” Existing episodes in streaming and digital libraries will continue to use the original logo.
Earlier this year, Disney made similar changes to 20th Century Fox and Fox Searchlight Pictures, although the slightly smarter names changed Fox to “20th Century Studios” and “Searchlight Pictures.”
It has been revealed that removing Fox from the acquired brand was part of Disney’s requirement to control 21st Century Fox’s asset deal last year. The goal was to avoid confusion between the disney-owned part of the former company and New Fox. Nex Fox includes the ownership of Fox Sports, Fox Business, the controversial Fox News and Fox TV channels.