August 11 (Xinhua) — French football’s Serie A club Paris Saint-Germain announced Monday that Chinese consumer electronics and home appliance company Hisense has signed as its global sponsor and will cooperate for many years,media reported. The deal comes as Europe’s top football clubs seek to gain a foothold in the lucrative Chinese market. As a result, Sebastien Wasels, Managing Director of Paris Saint-Germain Club Asia Pacific, said, “We are proud to work with the world’s leading brands in the Asia Pacific region. It’s a meaningful collaboration for the club and shows the importance we value in the region. “
Marc Armstrong, Chief Co-Operation officer of Paris Saint-Germain, said: “We are delighted to welcome Hisense to the Paris Saint-Germain family and are excited to partner with this leader in the consumer electronics and home appliances market. “
It is reported that Hisense Group was founded in 1969, at present, its production of home appliances and consumer electronics products sold well worldwide, and for five consecutive years to become the most familiar overseas people in the top 10 Chinese brands. In this partnership, Hisense aims to enhance the experience of fans from all over the world and work with the club to showcase Hisense’s high-end products to fans.
“We are delighted to be working with Paris Saint-Germain, one of the most successful and fastest growing clubs in the world. Clubs in various fields continue to seek technological breakthroughs and innovations, which coincides with Hisense’s mission of “committed to scientific and technological innovation, improving the quality of human life and happiness of hundreds of millions of families”. Zhu Wei, president of Hisense International Marketing, said.
In the future, Hisense will showcase its brand and quality products to the audience at Princes Park and fans around the world through television, online and social media channels, while Hisense offers the club a variety of innovative products for the club’s training centers and other venues. In addition, Hisense will provide paris Saint-Germain fans around the world with its breakthrough technology in television and home appliances to provide the best home viewing experience for Paris Saint-Germain fans around the world.
Founded in 1970, Paris Saint-Germain has been a huge success in sports and business since it was acquired by QSI, behaving as one of the world’s top football clubs and global sporting brands. The club has won 18 trophies in seven years, including seven French titles.